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Sherwin-Williams subverts color of the year trend by picking ‘loneliest’ hue
“The Loneliest Color” campaign showcases the overlooked Kingdom Gold with creative and apparel designed by Harlem courtier Dapper Dan.
Updated April 4, 2024 -
How marketers can navigate the legal pitfalls of generative AI
Panelists at the IAB Public Policy and Legal Summit outlined some of the issues marketers must contend with while using the technology.
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Kraft cooks up brand refresh, creative platform for unified sauce line
Handled by Wieden+Kennedy, the creative platform debuts on Instagram, TikTok and YouTube with content poking fun at “serious chef culture.”
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JPMorgan Chase to let brands target customers based on spending data
Chase Media Solutions connects customers to retail deals, tailored to their spending, directly through their bank app.
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Dramamine goes for the gut with documentary tribute to barf bags
Crafted by FCB Chicago, the brand’s largest marketing investment since 2010 is animated by interviews with barf bag collectors and everyday people.
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West Elm launches mobile app
The app allows users to filter by need, and comes amid declining revenues for the home retailer.
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Q&A
How Papa Johns’ new brand platform connects pizza to marketing transformation
CMO Mark Shambura delves into the “Better Get You Some” campaign, the first major effort handled by creative AOR The Martin Agency.
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Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings
Kristen Wiig reprises the bowl cut-touting character in a loyalty-focused campaign that will appear across TV, YouTube, TikTok, Pinterest and beyond.
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Frito-Lay teams with Hasbro to bring classic games to life
A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4.
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Sociable: TikTok launches new ad campaign to oppose sell-off bill
The ByteDance-owned platform continues to leverage its reach in an attempt to alleviate concerns regarding its influence.
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Walmart’s ad growth playbook involves winning more non-endemic brands
Automotive, entertainment, financial services, QSR and travel brands are in the retail media network’s sights, as are smaller advertisers.
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Velveeta unveils cheese-inspired hair dye with Julia Fox
As part of the brand’s “La Dolce Velveeta” platform, the actress debuted the yellow-hued, semi-permanent hair color at a New York Knicks game.
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IBM shows the dangers of marketers using ‘fishy’ generative AI
The tech giant turned the Las Vegas Sphere into a fishbowl of wonky fish to show what its Watsonx AI platform and Adobe’s cloud offerings can prevent.
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Deloitte Digital rebrands itself to show off new generative AI tool
The Orb Foundry tool enables teams in 30 international markets to generate fully rendered 3D brand assets for various channels and campaigns.
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Column
Campaign Trail: Skims clones Kim Kardashian for first TV push
Created with Wieden + Kennedy, the cinematic effort looks to launch the shapewear brand for a national audience with a bold but playful story.
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How MoonPie, SunChips are taking advantage of solar eclipse mania
Astronaut partnerships and a WWE-style match pitting celestial bodies against each other stoke anticipation for the rare astronomical event.
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Absolut returns to Coachella with metaverse activation, content series
The Pernod Ricard vodka brand has moved its metaverse activation, Absolut.Land, to accommodate VR and other consumer preferences.
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How Home Depot is renovating its retail media network to reach more advertisers
The retailer gave suppliers an inside look at consumer insights, business strategies and a road map for a growing ad channel at its first “InFronts” event.
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GroupM doubles down on women’s sports, with support from major brands
A new dedicated marketplace will be a part of the agency's upfronts strategy, aided by clients including Adidas and Unilever.
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Instacart powers third-party integrations with developer platform
Launch partners WeightWatchers, GE Appliances and New York Times Cooking are using the platform to bring Instacart to their apps and websites.
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Manischewitz rebrands to extend appeal beyond kosher aisle
The makeover was spearheaded by Jones Knowles Ritchie, an agency that has recently helped refresh mass-market brands like M&M’s and Kraft.
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4 marketing headwinds to watch as election season heats up
Strained budgets and a “chaotic environment for consumer trust” were top challenges identified by Forrester, which urged marketers to be proactive.
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Snap teams with IAS for AI-driven brand safety solution
The solution will offer advertisers transparency into the percentage of suitable content their ads appear against and will arrive in the coming months.
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Inside Levi’s first campaign from new creative AOR TBWA\Chiat\Day
CMO Kenny Mitchell explains how “The Floor Is Yours” will “pass the pen” to consumers via a global casting call for a role in a music video.
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Pure Leaf taps ‘Ghostbusters’ actors to myth-bust its zero-sugar sweet tea
The launch comes as both PepsiCo and Coca-Cola are reaching out to consumers seeking better-for-you beverages.
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