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Rimma Kats

Associate Editor Rimma Kats covers media, television, research and social networks. Reach her at . Follow her on Twitter: @RimmaKats.

MY LATEST ARTICLES

1. Viggle reaches 3M registered users as second-screen initiatives continue to soar
2. The mobile phenomenon: How to stand out
3. Kiplinger increases tablet page views by 133pc with HTML5 site
4. Closing the impression-to-redemption loop
5. Saturday Evening Post drives readership with launch of iOS app

MY MOST READ ARTICLES

1. Starbucks drives summer drink sales via targeted mobile campaign
2. Top do’s and don’ts of mobile marketing
3. Top 10 SMS campaigns of Q1
4. Augmented reality is the new QR code
5. Top 10 mobile advertising campaigns of Q1

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Rimma Kats

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• Most popular articles

  1. Oreo mobile ad units drive double the interaction rate compared to banners
  2. Apple's iAd drops minimum spend to $50 in bid to win over developers
  3. The Waze Craze: Why Google outbid Facebook, Apple to acquire the mapping service
  4. Apple makes news with iOS 7, fails to excite
  5. Closing the impression-to-redemption loop
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