Senior Editor Chantal Tode covers advertising, messaging, legal/privacy and database/CRM. Reach her at .
MY LATEST ARTICLES
- Kraft Heinz ups commitment to mobile shopper marketing following initial success
- Why marketers should act now on Firebase, closely weigh Allo, Home
- Unilever’s Maille tastes mobile’s potential with beacon campaign targeting foodies
- Campaign of the week: Chevrolet goes big on small cars, screens
- Mobile targeting improves, making fresh campaign creative a challenge
MY MOST READ ARTICLES
- Top 10 mobile advertising campaigns from the first half of 2014
- Marketers’ use of mobile technologies does not match customer behaviors: Forrester
- QR codes beat out direct mail in driving response: report
- Mobile is a must-have for agencies in 2012
- How Pepsi is elevating message delivery via augmented reality
MY RSS FEED
Add my RSS feed to your RSS reader and get my latest stories.