Senior Editor Chantal Tode covers advertising, messaging, legal/privacy and database/CRM. Reach her at .
MY LATEST ARTICLES
- Mobile World Congress headed for US, reflecting growth of mega events
- Macy’s creates mobile interactive audience experience for July 4 fireworks
- Newspapers, at a crossroads, embrace risk and innovation: PwC
- Bonnier Corp. monetizes hashtag-based communities on Hi-Fi app
- Mobile marketing in review: Almost human
MY MOST READ ARTICLES
- Top 10 mobile advertising campaigns from the first half of 2014
- Marketers’ use of mobile technologies does not match customer behaviors: Forrester
- QR codes beat out direct mail in driving response: report
- Mobile is a must-have for agencies in 2012
- How Pepsi is elevating message delivery via augmented reality
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