News Editor Chantal Tode covers advertising, messaging, legal/privacy and database/CRM. Reach her at .
MY LATEST ARTICLES
- Best Buy, Microsoft drive 2.3pc coupon redemption rate with shared media ads
- Flyers on United, American can now exchange location data for miles
- T-Mobile, Sprint widen opening for media-rich experiences with unlimited data promises
- US Virgin Islands heats up mobile CTR with trigger-based marketing
- Moe’s Southwest Grill cooks up AR art installations to drive loyalty
MY MOST READ ARTICLES
- Top 10 mobile advertising campaigns from the first half of 2014
- Marketers’ use of mobile technologies does not match customer behaviors: Forrester
- QR codes beat out direct mail in driving response: report
- Mobile is a must-have for agencies in 2012
- DAA creative guidelines aim for consistent privacy experiences on mobile
MY RSS FEED
Add my RSS feed to your RSS reader and get my latest stories.