Lauren Johnson is associate reporter on Mobile Marketer. Reach her at .
MY LATEST ARTICLES
- Better calls-to-action, content propel next-generation SMS segmentation
- Marketers miss the mark on millennials by overthinking mobile
- QuizUp opens up new branded content opportunities with gaming, social
- Coca-Cola signals beacon's hyper-targeting promise with interactive attraction guide
- Why TV budgets continue to grow even as mobile consumption skyrockets
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