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Lauren Johnson

Lauren Johnson is editorial assistant on Mobile Marketer. Reach her at .

MY LATEST ARTICLES

1. Are Barnes & Noble, RIM wasting their time in the tablet space?
2. Dole bolsters email database via mobile ads
3. 57pc of children use tablets for educational apps: Nielsen
4. Wrigley’s 5 Gum engages MTV's Music Meter app audience via mobile sponsorship
5. Procter & Gamble’s Tide pushes mobile in product launch campaign

MY MOST READ ARTICLES

1. Kellogg Co. sees 40,000 QR codes scans via mobile campaign
2. What are the three keys to effective mobile social marketing?
3. Google: Effective mobile strategy means HTML5 and screen-agnostic approach
4. Mobile CTRs 50p higher than standard: study
5. CBS exec: SMS more valuable than QR codes

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Lauren Johnson

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• Most popular articles

  1. Are QR codes replacing SMS?
  2. Apple, Google try to shore up mobile advertising positions as Facebook entry looms
  3. Mobile advertising expected to see a surge in creativity
  4. Tablets and social to make impact on mobile commerce
  5. Mobile-connected devices to reach 10B by 2016: study
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