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Lauren Johnson

Lauren Johnson is associate reporter on Mobile Marketer. Reach her at .

MY LATEST ARTICLES

1. Seattle Sun Tan builds SMS database by 4,750 consumers in one month
2. What to expect at Nonprofit Mobile Day 2013
3. Budweiser leverages mobile for real-time polling
4. Mobile and portable gaming revenue to hit $12B by 2014: report
5. Build-A-Bear exec claims QR codes alter repeat in-store experiences

MY MOST READ ARTICLES

1. Kellogg Co. sees 40,000 QR codes scans via mobile campaign
2. Mobile Web ramping up 8x faster than Internet: Google
3. Mobile is underspent in marketing budgets: Draftfcb exec
4. SMS conversations valued the same as phone calls: study
5. What are the three keys to effective mobile social marketing?

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Lauren Johnson

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• Most popular articles

  1. Oreo mobile ad units drive double the interaction rate compared to banners
  2. Apple's iAd drops minimum spend to $50 in bid to win over developers
  3. The Waze Craze: Why Google outbid Facebook, Apple to acquire the mapping service
  4. Apple makes news with iOS 7, fails to excite
  5. Closing the impression-to-redemption loop
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