Rebecca Borison is editorial assistant on Mobile Marketer. Reach her at .
MY LATEST ARTICLES
- Wireless carriers need to focus on both acquisition and retention
- Marketers mistakenly look beyond engagement in mobile
- Urban Outfitters drives mobile engagement with news feed strategy
- Children’s apps should focus more on educational content
- Sony, One Direction kick up album launch via messaging app
MY MOST READ ARTICLES
- Duane Reade gets a leg-up on Halloween with mobile social campaign
- In-stream audio advertising an untapped marketing opportunity: Forrester
- Amazon pulls page from Pinterest to ramp up mobile, social aspirations
- Marriott Hotels reimagines travel with augmented reality
- Push ads across devices to drive click-throughs, conversions: NYU professor
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