Rebecca Borison is editorial assistant on Mobile Marketer. Reach her at .
MY LATEST ARTICLES
- Kik offers engaging outlets for connecting with teens
- MillerCoors launches new brand with mobile-first strategy
- Forrester's Julie Ask sees shift from mobile-first to mobile moments
- MillerCoors initiates continuous conversation via mobile to drive purchase decisions
- Nestlé’s Hot Pockets kicks off Sandwich Showdown across platforms
MY MOST READ ARTICLES
- Duane Reade gets a leg-up on Halloween with mobile social campaign
- Movie streaming on mobile a fast-emerging issue for studios
- In-stream audio advertising an untapped marketing opportunity: Forrester
- Click-through rate triples for mobile video ads: report
- 2014 will be the year of big data: Forrester
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