Michelle Saettler is editorial assistant on Mobile Marketer and Mobile Commerce Daily, New York. Reach her at .
MY LATEST ARTICLES
- Zillow and Trulia combine resources to up industry ad sales
- How to target Gen Z, the new consumer on the block, via mobile
- Push notifications do not win over millennials: report
- I am Adoptable streamlines pet adoption with on-demand digital video
- Holiday Inn's all-digital campaign reaches new, existing customers via mobile
MY MOST READ ARTICLES
- Mobileís rapid evolution is far from over: comScore
- Loyalty as we know it is dead: Forrester analyst
- New York bars gamify traditional pub crawling using beacon technology
- Heaviest mobile users make up fastest-growing segment: report
- Constellation Brands hones in on wine consumers with multi-pronged mobile strategy
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