Alexandra Samuely is editorial assistant on Mobile Marketer, New York. Reach her at .
MY LATEST ARTICLES
- Hilton's mobile-optimized local guides transform smartphones into travel companions
- Sports-related ads scored 51pc jump in engagement before Olympics
- Ford revs up virtual reality expertise for mobile storytelling app
- Long John Silver’s highlights corporate sustainability with snackable mobile videos
- San Diego airport's multifunctional beacon app streamlines flying
MY MOST READ ARTICLES
- McDonald’s beacon strategy pushes in-store conversion rate to 20pc
- Why concierge apps are way of the future in hospitality
- What Uber’s new travel feature means for the hospitality industry
- Macy’s, Marriott approach SnapChat very differently as platform’s influence grows
- Met, Guggenheim museums test beacon technology to enhance exhibitions
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