Rakin Azfar is editorial assistant on Mobile Marketer, New York. Reach him at .
MY LATEST ARTICLES
- Best marketers in multichannel space pay attention to lifetime value: Google exec
- Mobile is integral to the consumers that marketers look to reach: Wharton prof
- In an age of democratized content, consumers still expect the unexpected: Hershey’s exec
- Before mobile emphasis, underinvestment in tech led to bleak growth prospects: PetSmart exec
- Media, mobile at the Presidential Inauguration: publishers bet on immersive coverage
MY MOST READ ARTICLES
- American Express teams up with Shaquille O’Neal to promote spending at small businesses
- Social media advertising growing at 20pc per year: report
- KLM pilots artificial intelligence-enabled customer service responses on social media
- Lay’s unpacks new fan-favorite flavors with hourly text-to-win contest
- ExxonMobil’s social campaign invites users to share extraordinary commute stories
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