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Dan Butcher

MY LATEST ARTICLES

1. Miller Lite taps mobile as centerpiece of multichannel loyalty play
2. Apple, Samsung go head-to-head over handset patents
3. Ad-supported apps better monetization model than paid: developer
4. Class-action suit against Apple could jeopardize in-app purchasing
5. Coke, Pepsi, Walmart connect with mobile video talent at Tribeca Film Festival

MY MOST READ ARTICLES

1. Oxford English Dictionary goes mobile with iPhone app
2. Starbucks runs mobile coupon loyalty program
3. AT&T ramps up wireless network for Super Bowl XLIII
4. Pizza Hut iPhone app generates $1M in sales
5. SMS enhances CRM/loyalty programs: Mobile Marketing Day panel

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Dan Butcher

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  1. Cost to acquire new app users reaches all-time high
  2. How do the top digital agencies’ mobile marketing services measure up?
  3. Apple in arms race with Samsung
  4. NBA the latest to face patent infringement suit over SMS activities
  5. What do brands expect from mobile this year?
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