1. Home
2. >> News
3. >> Ad networks

• Email this
• Print

Ad networks

• Velti combines analytics, advertising solutions to launch its own mobile ad network

  March 28, 2013

  In a sign of the growing market for advertising on smartphone and tablet devices, Velti has launched a new mobile advertising network that is helping brands such as Unilever, M&M’s and McDonald’s increase customer engagement.

• InMobi builds contextual expertise with Overlay Media acquisition

  January 9, 2013

  In a reflection of the importance of contextual relevancy in mobile advertising, independent mobile advertising network InMobi has acquired context aware computing firm Overlay Media.

• Mojiva addresses tablet growth with dedicated ad network

  October 17, 2012

  Independent mobile ad network Mojiva wants to capitalize on the quick growth in tablets with the introduction of a new ad network dedicated exclusively to tablet audiences.

• Can Facebook’s mobile ad network compete with Google and Apple?

  September 20, 2012

  Facebook is looking to leverage its rich user data to help brands deliver targeted mobile advertising in applications and mobile sites other than its own via a new mobile ad network.

• Jumptap fills the coffers to take advantage of growing mobile ad market

  July 3, 2012

  In a reflection of the growing importance of being able to deliver mobile advertising that is targeted, Jumptap has raised $27.5 million in financing to help it drive further growth and prepare for an initial public offering.

• Todacell raises $2M to address need for mobile campaign optimization

  June 21, 2012

  In a reflection of the need for mobile campaign optimization as advertising to on-the-go consumers grows, mobile ad network Todacell has raised $2 million in its latest round of funding.

• Nexage raises $10M, reflecting key role of mobile real-time bidding

  June 8, 2012

  In a development underscoring the importance of real-time bidding in mobile, Nexage has raised $10 million in a new round of funding led by SingTel Innov8.

• What role do networks play in mobile if major hardware makers have their own?

  June 4, 2012

  With reports suggesting that Amazon wants to join other hardware makers such as Apple, Google and Samsung in owning a platform for selling and serving mobile ads, independent mobile ad networks are facing growing competition.

• Can Samsung compete with Apple as a digital powerhouse?

  April 5, 2012

  In a clear sign of its aspirations to be a digital powerhouse along the lines of Apple or Google, Samsung will introduce a mobile private ad exchange later this year.

• What role did mobile play in Google's unexpected cost-per-click drop?

  January 23, 2012

  A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.

• Crisp Media acquires Smart Device Media to offer premium mobile advertising services

  December 8, 2011

  Rich media advertising firm Crisp Media has acquired Smart Device Media in a move intended to address the growing market for premium mobile advertising.

• MoPub Marketplace gives publishers new way to monetize apps

  October 28, 2011

  A new real-time bidding marketplace for mobile ad inventory gives publishers a way to drive more revenue from their inventory.

• Walmart makes investment to strengthen in-house mobile capabilities

  September 16, 2011

  Walmart has made several recent investments in digital and mobile companies, including its recent purchase of OneRiot, suggesting that the retailer is looking to catch up with others in the competitive space.

• Softbank Corp. invests $200M in InMobi to fuel global expansion

  September 16, 2011

  Softbank Corp. has invested $200 million in InMobi to help both companies create value across the mobile ecosystem.

• Pinger increases earnings with AT&T’s in-app local ads

  July 13, 2011

  Pinger, a free SMS service, recently participated in a pilot program for a new AT&T local in-application advertising program that helped produce earnings three times the industry average.

123456789next