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Mobile ad network plants flag on East Coast

January 30, 2008

Jason Spero, vice president of marketing at AdMob

Mobile ad network AdMob expanded to the East Coast with an office to serve New York-based advertising agencies.

The surge in mobile Internet usage and the increased number of mobile campaigns as well as growing average size of budgets available for mobile led to AdMob East's launch.

"We've seen growing traction from the East Coast and heavily New York City-based-based agencies jumping into mobile advertising," said Jason Spero, vice president of marketing at AdMob, San Mateo, CA.

"We served ads for GM Planworks, Avenue A|Razorfish, OgilvyInteractive, MEC Interaction and AKQA in the last couple of months as they engaged our premium network to reach customers on their mobile phones," he said.

Sales directors Adam Schneider and Robyn Borok will lead the new AdMob East location in Midtown New York.

AdMob claims to sell mobile ads for more than 3,000 publishers, including AccuWeather, CBS and ESPN and content companies such as Peperonity, ItsMy, Mocospace and Fotochatter.

"The New York office will allow us to be close at hand to help with future campaigns for our customers," Mr. Spero said.

Senior Editor Giselle Tsirulnik covers advertising, video, messaging, search, commerce and video. Reach her at giselle@mobilemarketer.com.

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