Mobile ad network Jumptap said it will have the first mobile advertising service for Apple?s iPad, recognizing the potential of the tablet and its inevitable effect on the industry.

The new services leverage Jumptap's targeting technology to harness the power of mobile advertising on tablet devices. Jumptap said brand advertisers on the iPad would enjoy the same benefits of targeting, including geotargeting and location-based services such as couponing.

Mobile Marketer?s Chris Harnick interviewed Paran Johar, chief marketing officer at Jumptap, New York, about the company?s iPad advertising services.

What?s the strategy behind the launch of these services?
Our vision and strategy was always to reach mobile, on-the-go consumers, regardless of the type of device they might be using. 

The Apple iPad is very exciting because it is not like any previous device: not a PC, not a phone, not an ebook reader.  The tablet?s capabilities and form factor make it a new way for people to consume digital content and services. 

That opens new opportunities for advertisers to reach those consumers.

What challenges does having iPad advertising services address for Jumptap?
Historically, the form factor of mobile phones has been a barrier for advertiser adoption of mobile. 

The iPhone was a big step forward, because a high-resolution touchscreen provides a larger canvas for advertisers.  The tablet now extends that capability further.

How will Jumptap market these services?
Our mobile advertising solutions for the iPad will be marketed to advertisers like our advertising solution for mobile phones. 

More and more, ad agencies are developing a core competency around mobile advertising and we expect to work with those same people to extend their campaigns to this new platform.

Why will advertising on the iPad be important to brands and publishers?
Mobile has always been the best way to reach consumers on-the-go, who are commonly closer to the point of purchase intent than any other consumers. 

By the end of 2010, you?ll be able to reach 10 million of these consumers, but now with a much larger form factor than ever before.

For publishers, this device will open up new business model opportunities, such as for newspapers and magazines seeking with sustainable digital revenue model strategies. Jumptap?s ability to monetize such traffic is critical for their business. 

Further, application developers will deploy applications for this device that no one, even Apple, has even imagined yet. 

Jumptap helps those application developers accelerate their distribution, which helps the entire ecosystem grow faster for the Apple tablet and for the competitive devices that we expect over the next 12-24 months.

The iPad is a new category of device, not a laptop, not an iPhone. 

Because of the site, sound, motion, and touch capabilities, publishers can deliver content in a whole new way; developers deliver apps; gaming totally transforms and advertisers have a whole new way to engage with the consumer.

Have any clients expressed interest? Can you name them?
Everyone is interested in the iPad, but they?re still in the planning stages.  No names yet.

What types of new ad units could the iPad enable?
Similar to what we?ve deployed before ? audio, video, rich media ? but now with a much larger form factor.

We will actively innovate in this area because of the enormous interest and excitement from advertisers.