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Ad networks

• Bytemobile lets carriers target ads in off-portal Web pages

  December 14, 2007

  Mobile Internet service provider Bytemobile Inc. has launched the Unison Advertising Module, a service that lets operators serve targeted ads in off-portal Web pages on mobile devices.

• Mobile, video ads combined are the future, says Adtech exec

  December 10, 2007

  Adtech, a majority-owned unit of AOL’s Advertising.com ad network, recently introduced an integrated suite of display, video and mobile ad-serving technology for interactive publishers.

• Vodafone Spain picks Amobee for on-deck ad serving

  November 29, 2007

  Vodafone Spain now uses Amobee Media Systems’ advertising service to serve advertisements into the carrier’s Vodafone Live portal, a move to battle the threat from online giants Google Inc. and Yahoo Inc.

• Ad network CPX joins DoubleClick exchange

  November 27, 2007

  Online ad network CPX Interactive has joined the DoubleClick Advertising Exchange that connects buyers and sellers of online display advertising.

• Search is AT&T’s next call with Ingenio acquisition

  November 21, 2007

  In a move that takes it into search, telecoms giant AT&T Inc. announced plans to acquire Ingenio, a privately held provider of pay-per-call (PPC) technology.

• Rhythm NewMedia to deliver video ads to Vodafone Spain

  November 21, 2007

  Rhythm NewMedia has signed an agreement with mobile carrier Vodafone Spain to deliver personalized ads to Vodafone’s 4 million 3G subscribers.

• Ad:tech New York panelists make the case for ad exchanges

  November 7, 2007

  NEW YORK – With the recent boom in non-premium inventory online such as Facebook, MySpace, YouTube and blogs, it has become difficult for advertisers to reach their target audience.

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