Advertising agencies
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How do the top digital agencies’ mobile marketing services measure up?
January 31, 2012
Forrester Research conducted an evaluation of the top digital agencies with mobile marketing services in the United States and found that SapientNitro, AKQA, Ogilvy, TribalDDB and Razorfish are ahead of the game.
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Mobile is a must-have for agencies in 2012
January 19, 2012
Many agencies failed to integrate mobile in a meaningful way in 2011, missing an important opportunity to organically build mobile practices. As a result, this year many will be scrambling to react to the growing demand for mobile services from brands which have seen a significant increase in mobile traffic.
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Point Reach generates 4pc click-through rate with in-app ads
November 3, 2011
Mobile agency Point Reach generated a 4 percent click-through via ads that ran within its Halloween-themed application.
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GRC’s Valerie Christopherson on the state of mobile PR
June 15, 2011
Valerie Christopherson runs one of the leading corporate communications firms with a major focus on mobile clients. How has she seen mobile marketing PR evolve over the past three years?
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Pay attention to consumers first, technology second: MediaCom exec
June 1, 2011
Recognizing the growing importance of online, social and mobile to its brand clients’ future, media planning and buying giant MediaCom has hired away a senior executive from rival ID Media charged with running U.S. digital operations.
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Motricity acquires Adenyo for $100M to expand customer base
April 18, 2011
Motricity Inc. has completed its $100 million acquisition of mobile advertising, marketing and analytics service provider Adenyo Inc. to ramp up its operations in the United States, Canada and Europe.
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Are ad agencies holding up mobile advertising?
March 18, 2011
Mobile's multifaceted role can be challenging to embrace and activate, which could leave traditional advertising agencies behind in understanding the medium and how it should fit into an overall marketing strategy.
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Mobile to move into limelight this year: Mullen exec
January 4, 2011
This year look for mobile to go beyond single-channel and one-off campaigns to permeate all aspects of brand, agency and publisher multichannel marketing.
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Scandinavian mobile agency Mobiento expands to the US
December 1, 2010
Sweden-based global creative mobile agency Mobiento has launched its North American presence with a flagship office in New York.
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Digitas exec says more than 80pc of clients doing mobile
November 18, 2010
LOS ANGELES – A Digitas executive discussed mobile’s role in today’s purchase and relationship funnel, including the art and science of understanding customer journeys and how to get results at scale during a presentation at the Mobile Marketing Forum.
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Mobile is important aspect of CRM profiling: Merkle exec
October 7, 2010
The mobile marketing medium is starting to gain wider acceptance, with old-school agencies such as Merkle jumping on the bandwagon and making a case for the industry among its clients.
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Wahlstrom taps speech-to-text analytics to vet mobile local search leads
October 1, 2010
Media agency Wahlstrom has tapped advertising call measurement service provider Telmetrics’ post-call, speech-to-text analytics platform, VoiceTrends.
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IPG CEO: Mobile marketing becoming an integral part of all agencies
September 29, 2010
NEW YORK – Agencies finally realize the importance of mobile marketing and are making it an integral part of the campaigns they create for clients to meet the needs of the market.
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MobileBehavior joins Tribal DDB network
September 20, 2010
Tribal DDB Worldwide has aligned with Omnicom Group’s mobile marketing consultancy MobileBehavior, a sign that mobile has become a higher priority for brands.
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Demand-side platform will lead to increase in mobile ad spend: Joule CEO
September 8, 2010
WPP Group’s global media investment management operation GroupM has launched what it claims is the first demand-side platform for mobile media and advertising.
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