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Advertising agencies

• MediaVest, Millennial deal points to mobile’s growing role for agencies

  November 6, 2012

  In a sign of the growing role that mobile is playing for agencies, MediaVest is partnering with Millennial Media to provide mobile data and advertising technology to help clients such as Coca-Cola and Procter & Gamble better target mobile customers.

• Agencies still facing challenges with mobile

  September 6, 2012

  Marketers are increasingly allocating more money to roll out mobile services. However, agencies are still trying to understand how to best use the medium to deliver value to their clients.

• Are agencies being cut out of mobile marketing plans?

  June 29, 2012

  As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.

• Post-PC digital marketing will lead the way for innovation: Digitas exec

  March 26, 2012

  NEW YORK - With a new age of educated and savvy consumers, digital marketing needs to be designed with a post-PC mindset, according to a Digitas executive at the 4th annual Mobile Marketing Day 2012 conference.

• How do the top digital agencies’ mobile marketing services measure up?

  January 31, 2012

  Forrester Research conducted an evaluation of the top digital agencies with mobile marketing services in the United States and found that SapientNitro, AKQA, Ogilvy, TribalDDB and Razorfish are ahead of the game.

• Mobile is a must-have for agencies in 2012

  January 19, 2012

  Many agencies failed to integrate mobile in a meaningful way in 2011, missing an important opportunity to organically build mobile practices. As a result, this year many will be scrambling to react to the growing demand for mobile services from brands which have seen a significant increase in mobile traffic.

• Point Reach generates 4pc click-through rate with in-app ads

  November 3, 2011

  Mobile agency Point Reach generated a 4 percent click-through via ads that ran within its Halloween-themed application.

• GRC’s Valerie Christopherson on the state of mobile PR

  June 15, 2011

  Valerie Christopherson runs one of the leading corporate communications firms with a major focus on mobile clients. How has she seen mobile marketing PR evolve over the past three years?

• Pay attention to consumers first, technology second: MediaCom exec

  June 1, 2011

  Recognizing the growing importance of online, social and mobile to its brand clients’ future, media planning and buying giant MediaCom has hired away a senior executive from rival ID Media charged with running U.S. digital operations.

• Motricity acquires Adenyo for $100M to expand customer base

  April 18, 2011

  Motricity Inc. has completed its $100 million acquisition of mobile advertising, marketing and analytics service provider Adenyo Inc. to ramp up its operations in the United States, Canada and Europe.

• Are ad agencies holding up mobile advertising?

  March 18, 2011

  Mobile's multifaceted role can be challenging to embrace and activate, which could leave traditional advertising agencies behind in understanding the medium and how it should fit into an overall marketing strategy.

• Mobile to move into limelight this year: Mullen exec

  January 4, 2011

  This year look for mobile to go beyond single-channel and one-off campaigns to permeate all aspects of brand, agency and publisher multichannel marketing.

• Scandinavian mobile agency Mobiento expands to the US

  December 1, 2010

  Sweden-based global creative mobile agency Mobiento has launched its North American presence with a flagship office in New York.

• Digitas exec says more than 80pc of clients doing mobile

  November 18, 2010

  LOS ANGELES – A Digitas executive discussed mobile’s role in today’s purchase and relationship funnel, including the art and science of understanding customer journeys and how to get results at scale during a presentation at the Mobile Marketing Forum.

• Mobile is important aspect of CRM profiling: Merkle exec

  October 7, 2010

  The mobile marketing medium is starting to gain wider acceptance, with old-school agencies such as Merkle jumping on the bandwagon and making a case for the industry among its clients.

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