Advertising agencies
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Boost Mobile switches Berlin Cameron agency for 180 LA
May 1, 2008
Sprint Nextel’s Boost Mobile prepaid wireless division has tapped 180 LA as its new marketing agency of record for a fresh branding push.
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Leading direct response media agency tests mobile buying platform
April 23, 2008
ID Media, the nation’s largest direct and interactive media services agency, has partnered with 4Info to offer SMS text messaging services to clients.
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Media services giant GroupM hires first mobile chief for North America
April 17, 2008
Advertising agency conglomerate WPP Group plc’s GroupM media management arm has tapped former Crisp Wireless executive Michael Nevins to head mobile operations for North America.
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Roska Direct buys Mueller & Wister agency
April 8, 2008
Direct marketing agency Roska Direct Advertising has bought Mueller & Wister, a mobile and interactive marketing agency.
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Havas opens Mobext mobile marketing agency in U.S.
April 7, 2008
French-owned Havas Digital has launched mobile marketing agency Mobext, timed to coincide with the mobile channel’s growth in the United States.
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Client education, mobile integration is focus for Mobisix
March 11, 2008
The mobile agency that handles work for Coca-Cola Co. and Wachovia will spend a large chunk of this year evangelizing mobile marketing.
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Studiocom launches mobile practice
March 5, 2008
Interactive agency Studiocom has launched a mobile practice and hired Matthew Roth to lead it.
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Leo Burnett taps Akoo for mobile interactivity at retail POS
February 14, 2008
Leo Burnett Company Inc. and Arc Worldwide will use Akoo International Inc.’s technology to tie together mobile Internet, mobile devices and point-of-sale digital signage networks.
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OgilvyOne strengthens mobile credentials with Acision alliance
February 14, 2008
OgilvyOne Worldwide signaled deeper interest in mobile marketing with a new alliance struck with Acision, one of the leading text messaging and charging firms nationwide.
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Research must coexist with mobile, says Starcom exec at OMMA Mobile
February 8, 2008
NEW YORK – Agencies have long been lamenting the lack of scale and standard in mobile. However, the entry of large media and tech players may shake things up a bit.
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A Q&A with the new leader at P&G’s mobile agency
February 5, 2008
MediaVest Digital Connections executive Eric Bader was named president and managing director of Brand in Hand Inc., a mobile marketing agency with Procter & Gamble Co. as a key client.
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American Idol producer picks mobileStorm for email
January 8, 2008
Fremantle Media, producer of television shows such as “American Idol” and “The Price is Right,” has tapped mobileStorm Inc., Los Angeles, as its email service provider for the United States.
