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Tagga gets new funding for agency-focused mobile marketing platform

Tagga Media Inc., developer of a mobile marketing platform for advertising agencies, has closed a funding round of $348,000.

The Vancouver, British Columbia-based company serves agency clients such as Cossette, Publicis Toronto, Blast Radius, LPI Communications, Suburbia Advertising and Kinetix Media, as well as a couple of U.S. congressmen.

"We're using the money to continue to invest in sales and product development," said Amielle Lake, founder/CEO of Tagga.

Tagga's platform is designed for non-technical agency and marketing professionals to let them deploy text message efforts, build mobile content and integrate campaigns across media channels.

Early-stage technology investors and media executives participated in this funding round. Greg Smith was a lead investor.

Tagga was launched in August. Since then, Ms. Lake has been doing the rounds of events and conferences, meeting with clients and prospects to drum up business for one of the few Canadian mobile marketing technology firms (see story).

The cash infusion will give Tagga a leg-up in a mobile field that is rapidly attracting a slew of technology providers and agencies to deploy campaigns for marketers.

"We want to further our position as the agency-grade mobile marketing solution," Ms. Lake said.

"We also want to continue to differentiate ourselves by building our technology so that it integrates with traditional and digital media," she said.

The Tagga Agency Platform has helped create, launch and track mobile marketing campaigns for several Fortune 100 companies, Ms. Lake claimed.

However, the company has to better target agencies for greater market penetration.

"For agencies, there isn't a product in the market yet that makes it easy for media buyers and creatives to create, launch and track campaigns, and really integrate the campaign across the media mix," Ms. Lake said.

"Where Tagga is different [from the competition] is we consider agency work flow in every aspect of the product -- features, how we report, analytics, the dashboard," she said.