Studiocom launches mobile practice

March 5, 2008

Matthew Roth is mobile practice lead at Studiocom

Interactive agency Studiocom has launched a mobile practice and hired Matthew Roth as the practice lead.

Mr. Roth will be in charge of presenting and demonstrating the results for the company's mobile marketing technologies including mobile messaging.

"Our strategy is to fuse our knowledge of mobile technology with engaging online brand experiences and provide highly effective mobile marketing campaigns that actively engages consumers and creates measurable ROI for our clients," Mr. Roth said.

"With people watching TV on their laptops, checking email on their phones and interacting with in-store displays we foresee true convergence," he said. "Where there's a screen, there is an opportunity for user interaction."

Studiocom started in 1998 as a full-service digital agency that creates virtual communities and online brand loyalty programs. The independent shop is headquartered in Atlanta, with offices in Los Angeles, Boston and Bogotá, Colombia.

Clients include Coca-Cola Co., Mattel, Activision, ImpreMedia, CVS/pharmacy, Nestlé, McCormick & Company, Dunkin' Donuts, Baskin-Robbins, Turner Broadcasting System and Twentieth Century Fox.

"Our focus to-date has been on building our mobile infrastructure and positioning ourselves not only as a front-runner in the mobile marketing space, but also as an innovator in the mobile technology arena as well," Mr. Roth said.

"We are currently working on several campaigns built on our mobile platform for both existing and new clients," he said.

"Due to client confidentiality, we are unable to discuss specific clients and campaigns at this time, however, we will be announcing the launch of several mobile campaigns in the coming months."

Before joining Studiocom, Mr. Roth co-founded mobile marketing company Blumo, whose clients included State Farm, Chevron, Luxor Hotel and a number of collegiate and professional sports teams.

At Blumo he led the development of a mobile publishing platform that aided in campaigns such as Txt2Win.

For 10 years Mr. Roth worked at Motorola in leadership positions in various fields such as global marketing, corporate ebusiness, product research and development and new product development.

When asked what's next for Studiocom, Mr. Roth said, "To change consumers expectations of mobile marketing in the U.S. and educate brands on its power, and how it can be used effectively to provide a personal, but highly engaging connection for both brands and consumers that gives U.S. consumers a reason to utilize their mobile capabilities for something other than SMS weather alerts."