Advertising agencies
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Leo Burnett taps Akoo for mobile interactivity at retail POS
February 14, 2008
Leo Burnett Company Inc. and Arc Worldwide will use Akoo International Inc.'s technology to tie together mobile Internet, mobile devices and point-of-sale digital signage networks.
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OgilvyOne strengthens mobile credentials with Acision alliance
February 14, 2008
OgilvyOne Worldwide signaled deeper interest in mobile marketing with a new alliance struck with Acision, one of the leading text messaging and charging firms nationwide.
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Research must coexist with mobile, says Starcom exec at OMMA Mobile
February 8, 2008
NEW YORK -- Agencies have long been lamenting the lack of scale and standard in mobile. However, the entry of large media and tech players may shake things up a bit.
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A Q&A with the new leader at P&G's mobile agency
February 5, 2008
MediaVest Digital Connections executive Eric Bader was named president and managing director of Brand in Hand Inc., a mobile marketing agency with Procter & Gamble Co. as a key client.
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American Idol producer picks mobileStorm for email
January 8, 2008
Fremantle Media, producer of television shows such as "American Idol" and "The Price is Right," has tapped mobileStorm Inc., Los Angeles, as its email service provider for the United States.
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