Advertising
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Bank of America to push mobile in new ad campaign
May 16, 2008
Bank of America has inaugurated the next phase of its Bank of Opportunity advertising campaign which will push mobile as one of the options available to consumers.
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Carl Icahn sends letter to unseat Yahoo board
May 16, 2008
The feared Carl Icahn has now set his sights on Yahoo Inc. after the online giant spurned an improved acquisition offer from Microsoft Corp. What does a corporate raider’s letter read like?
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Ad:tech takes mobile marketing pavilion to Miami
May 16, 2008
The response to the mobile marketing pavilion at ad:tech San Francisco has convinced the nation’s leading interactive marketing show organizer to take that concept to Miami.
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Skyhook wins new clients for geo-targeting service
May 14, 2008
Skyhook Wireless announced new partners that will use its Loki service to deliver hyper-local content and services.
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Nokia introduces ads in WidSets widgets service
May 13, 2008
Nokia, the world's No. 1 handset maker, will leverage its devices and audience reach by accepting mobile advertising within its WidSets service.
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Ice cream brand Carvel breaks first mobile campaign
May 12, 2008
He has a blog on MySpace, a Facebook profile and even his own personal email account. And now Carvel’s Fudgie, the spokeswhale for the retail ice cream chain, is sending text messages too.
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Kellie Pickler mobile campaign works for radio network
May 12, 2008
A Citadel Broadcasting country music mobile campaign for a Kellie Pickler school concert generated more than 2 million text messages.
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Yahoo devises mobile-first strategy for ad campaigns
May 8, 2008
Fresh from fending off suitor Microsoft Corp., online giant Yahoo is ready to introduce services and tackle campaigns with a new mobile-first strategy.
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Finnish lessons for mobile marketing to kids
May 8, 2008
WASHINGTON – Can U.S. mobile marketers learn anything from Finnish efforts to protect children as mobile phone users?
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Mobile campaign drives the promotion of Jaguar's XF model
May 7, 2008
When Jaguar Cars tapped interactive agency Global Beach for a campaign to promote the XF model, the automaker never even imagined the results that the mobile channel would bring.
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Vignettes from day 1 of the FTC mobile event
May 7, 2008
What does Procter & Gamble Co. have to say about mobile? And Jeff Chester, Ogilvy and Isobar? Vignettes.
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Quattro strikes deal with Skyhook Wireless for location-based ads
May 2, 2008
Skyhook Wireless has upgraded its software developer kit to include location-based advertising from Quattro Wireless, a mobile site developer and ad network.
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Mobile ad campaign for “The Golden Compass” movie works
April 29, 2008
New Line Cinema tapped Greystripe for a mobile campaign promoting the film, “The Golden Compass”. Now the results are in.
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MMA mobile ad guidelines should cover new formats too: Ringleader CEO
April 28, 2008
The Mobile Marketing Association last week issued its first set of global mobile advertising guidelines in an effort to bring much-needed standardization to the mobile marketing industry.
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Sony Pictures takes ad on first NFL draft mobile site
April 25, 2008
Sony Pictures has signed up to sponsor the draft section of the NFL’s mobile Web site.
