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• Hebrew National mobile ad takeover helps build brand awareness

  May 24, 2013

  Hebrew National is using mobile advertising to drive brand awareness, giving consumers grilling tips and steering them into the nearest store to purchase its products.

• Ferragamo engages New Yorkers via window QR code - Luxury Daily

  May 24, 2013

  Luxury Daily today - Ferragamo engages New Yorkers via window QR code; Luxury retailers lack brand awareness in China.

• Four Seasons’ Beverly Wilshire enhances guest experience via mobile app - Luxury Daily

  May 23, 2013

  Luxury Daily today - Four Seasons’ Beverly Wilshire enhances guest experience via mobile app; Leveraged buyout of Saks to weigh on future owner's intentions.

• Chanel improves digital brand experience with mobile site - Luxury Daily

  May 22, 2013

  Luxury Daily today - Chanel improves digital brand experience with mobile site; Prada’s brand value rose 63 percent year-over-year: report.

• 1800Flowers relies on mobile advertising to bolster sales

  May 21, 2013

  1800Flowers is turning to mobile advertising again to promote its express deals and increase sales.

• Paramount Pictures taps NFC to deliver exclusive Star Trek content in airports

  May 21, 2013

  Paramount Pictures is making it easier for airport visitors to access exclusive Star Trek content by tapping their smartphones on out-of-home displays.

• HTC touts unique smartphone features via mobile advertising

  May 21, 2013

  HTC is running a mobile advertising campaign to show consumers some of the unique features of the HTC One.

• Saks drives store traffic with geo-targeted mobile ad - Luxury Daily

  May 21, 2013

  Luxury Daily today - Saks drives store traffic with geo-targeted mobile ad; LVMH, Hermès leave behind “friendly” feud with new legal developments.

• White Castle beefs up “Slider-bration” promotion with 360-degree approach

  May 20, 2013

  White Castle is relying on a variety of channels, including mobile, digital and social to promote its ongoing “Slider-bration” initiative and further connect with consumers throughout the promotion.

• La Mer encourages mcommerce via The Cut banner ads - Luxury Daily

  May 20, 2013

  Luxury Daily today - La Mer encourages mcommerce via The Cut banner ads; High-earning business owners buy luxury more often than non-business owners: report.

• How to break into mobile native advertising

  May 17, 2013

  As marketers continue to look for new ways to develop mobile advertising, native advertising is catching the eye of marketers. However, understanding the right context and content that works with these nascent advertising models is tricky.

• Brian Atwood engages fans via month-long Instagram campaign - Luxury Daily

  May 17, 2013

  Luxury Daily today - Brian Atwood engages fans via month-long Instagram campaign; Luxury goods revenues to grow 50pc faster than global GDP: Bain.

• What are luxury marketers missing on mobile Web? - Luxury Daily

  May 16, 2013

  Luxury Daily today - What are luxury marketers missing on mobile Web?; Versace eyes millennials with Versus Web launch.

• Boar’s Head expands sweepstakes reach via mobile advertising

  May 15, 2013

  Boar’s Head is running a mobile advertising campaign to educate consumers about its products and also enter a sweepstakes to win prizes.

• Christopher Ward aims for mobile sales via QR code - Luxury Daily

  May 15, 2013

  Luxury Daily today - Christopher Ward aims for mobile sales via QR code; Jimmy Choo ups brand desirability with Hollywood Reporter content partnership.

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