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• Christian Louboutin shows collections, sketches in first app - Luxury Daily

  May 23, 2012

  Luxury Daily today - Christian Louboutin shows collections, sketches in first app; Louis Vuitton is most valuable luxury brand: Top 100 list.

• Dr. Pepper relies on mobile video ads to drive engagement

  May 22, 2012

  PepsiCo’s Dr. Pepper is running mobile video advertisements that let consumers learn more about the brand and connect with social media.

• Lexus showcases new 2013 RX F Sport vehicle via Weather Channel sponsorship

  May 22, 2012

  Lexus drove awareness for its new 2012 RX F Sport model and let consumers learn more about it via an exclusive partnership with The Weather Channel.

• Mobile SEO builds brand awareness, keeps top of mind - Luxury Daily

  May 22, 2012

  Luxury Daily today - Mobile SEO builds brand awareness, keeps top of mind; Dior pushes jewelry collection in candid video series.

• Orient-Express pushes magazine via iPad app - Luxury Daily

  May 21, 2012

  Luxury Daily today - Orient-Express pushes magazine via iPad app; How brands can use YouTube to generate sales.

• Push notifications keep luxury branded apps top of mind - Luxury Daily

  May 18, 2012

  Luxury Daily today - Push notifications keep luxury branded apps top of mind; Magellan Jets, Rue La La partner for complementary private jet charter hours.

• Orient-Express combines mobile, print to build email database - Luxury Daily

  May 17, 2012

  Luxury Daily today - Orient-Express combines mobile, print to build email database; Dolce & Gabbana direct-links to ecommerce via restyled YouTube page.

• Tums helps consumers fight heartburn via mobile campaign

  May 16, 2012

  Tums is using mobile advertising to promote its new product and incorporating social media into the mix to help spread the word.

• American Express taps app for exclusive insider’s guide - Luxury Daily

  May 16, 2012

  Luxury Daily today - American Express taps app for exclusive insider’s guide; Marc Jacobs pushes menswear via desert-set social video.

• Arby’s pushes new product with location-based mobile initiative

  May 15, 2012

  Fast food giant Arby’s is spreading the word about its new healthy meal options with a mobile advertising campaign.

• Lexus combines mobile, TV for youth awareness - Luxury Daily

  May 15, 2012

  Luxury Daily today - Lexus combines mobile, TV for youth awareness; Orient-Express seeks improved guest experience through tech boost.

• Boar’s Head redeems itself with new mobile-optimized ad campaign

  May 14, 2012

  Just four months after running a mobile advertising campaign that was clearly not optimized, Boar’s Head has redeemed itself with a new initiative that is well executed this time around.

• Louis Vuitton uses first iPad app for exclusive, pricey history lesson - Luxury Daily

  May 14, 2012

  Today in luxury marketing - Louis Vuitton uses first iPad app for exclusive, pricey history lesson; Will Christian Louboutin Beauté dilute the brand name?

• Mars Twix marries mobile and social with ad campaign

  May 11, 2012

  Candy brand Twix is ramping up its social media presence with a mobile ad campaign that drives traffic to the company’s Facebook page.

• Crystal Cruises expands rebranding campaign via photo sharing app - Luxury Daily

  May 11, 2012

  Luxury Daily today - Crystal Cruises expands rebranding campaign via photo sharing app; Dolce & Gabbana eyes aspirationals through vintage social video.

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