Tiffany marries product with emotion in curated online experience
Jeweler Tiffany & Co. is using social media to share its recently-launched site about love with the intention of luring in-love couples to store locations or to the brand's Web site to buy an engagement ring.
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Low consumer confidence study does not affect luxury consumers
Consumers? short-term outlook on business, the economy and gas prices have led to a purchasing slump and pessimistic outlook in May, but this may not apply to luxury consumers.
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Augmented reality generates powerful advantage for luxury brands: expert
Augmented reality is here to stay and will make an impact on luxury marketing, according to industry insiders.
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Rolls-Royce, Lamborghini gain awareness from celeb-endorsed Twitter campaign
Automakers such as Lamborghini, Ferrari, Rolls-Royce and Maserati are sure to gain awareness with a new celebrity-endorsed Twitter campaign by Indulgence Auto Rental.
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Chanel lawsuit not likely to damage brand reputation: lawyer
French fashion house Chanel is being sued by a woman who got a ring stuck on her finger, but it is highly unlikely that the brand should suffer reputational damage, per a lawyer.
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Ferragamo, Audi, Omega and Stella McCartney - News briefs
Today in luxury marketing - Ferragamo may seek higher IPO rating than Prada; Audi sets record for best May U.S. sales; Orbis + Daniel Craig watch by Omega has arrived in stores.
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Cause for queasiness over the mobile wallet?
Whether the phone is more secure than your cowhide wallet is not the point. Consumers are irrational folk and will adopt a technology on criteria that are not purely technological and not logical.
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