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Audi launches app with augmented reality hook - Luxury Daily

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Audi Le Mans App

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Audi launches app with augmented reality hook
Audi has launched a new application for the Le Mans 24 hour race that will further integrate the brand with what is arguably the toughest sports car race in the world.
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Affluent consumersí luxury department store patronage stagnant: study
Upscale department stores Barneys New York, Nordstrom and Bergdorf Goodman are where the affluent are beginning to spend their money again, but even these retailers are having trouble catching the target market, according to a study by Unity Marketing.
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Burberry steals a march on copycats with commerce-enabled menís runway show
British apparel and accessories designer Burberry is offering online male consumers a chance to buy straight from the runway following a live streaming of the brandís Men's Prorsum Spring/Summer 2012 collection on Saturday, stealing a march on copycats.
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Prabal Gurung breaks collection with music video collaboration
Designer Prabal Gurung released his first resort collection today, not on a runway, but in a music video.
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Jimmy Choo, Ferragamo, Americans spend in Britain and YSL - News briefs
Today in luxury marketing - Jimmy Choo Debuts Icons; Ferragamo To Start Trading June 29; Americans finance British luxury growth.
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What you donít know about mobile marketing will kill you
How can we increase the chances of genius and separate the mobile hype from the very real need to engage our current and potential customers wherever and whenever they choose?
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