L?Oreal Paris is helping women find their ideal beauty products through a series of interactive evalutions via an iAd campaign specifically created for iPad devices.

The company rolled out its Lip Service Look Book and Shade Finder campaign specifically for iPad and is helping consumers find their perfect lip shade. Customers can go through a series of interactive evaluations related to skin and hair and will get customized recommendations based on their selections. 

L'Oréal?s portfolio of brands includes Lancôme, Giorgio Armani, Yves Saint Laurent Beauté, Viktor & Rolf, Diesel, Cacharel, L'Oréal Paris, Garnier, Vichy, La Roche-Posay, L'Oréal Professionnel, Kérastase and Shu Uemura Art of Hair.

Mobile beauty
Via the iAd, consumers can watch exclusive footage of spokeswoman Gwen Stefani during her Infallible Le Rouge shoot.

Users can also explore the company?s Spring Lip Looks and get inspired by how-to instructions.

L?Oreal will launch its first beauty iAd for iPad campaign later this month.

Past campaigns

In addition to its upcoming iAd campaign, Lancôme and Maybelline rolled out iAds for iPhone and iPod touch devices.

Lancôme?s Mother?s Day campaign showcased the company?s Trésor video and let users personalize Mother?s Day messages and send digital bouquets.

The Maybelline iAd campaign let consumers find the perfect lip shade, as well as showcased exclusive behind-the-schenes footage of models getting make-up ready for a photoshoot.