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In-store, mobile integration can build brand loyalists: Digby
To establish an integrated and effective mobile marketing strategy, luxury marketers could consider combining mobile tactics with its in-store strategy.
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Amex exec: Luxury market has new, influential consumer base
NEW YORK - The luxury market is back, and with a new influential consumer base, according to American Express Business Insights data.
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10 tips for getting into Chinese ecommerce: LVMH exec
NEW YORK ? LVMH?s Benefit Cosmetics recently launched an ecommerce site in China, whose trial-and-error approach depicts the main worries and tips that most brands should take into consideration when trying to reach that kind of audience.
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Correct digital experience will repair customer relationships: expert
NEW YORK ? Luxury brands will be out-sold by competitors and online retailers if they do not differentiate themselves from mass-marketers in terms of craftsmanship, product and customer service online, according to an expert at Luxury Interactive.
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Storytelling should be focus for luxury brands: HL Group
NEW YORK - An authentic narrative is an important and integral part of all marketing strategies for luxury brands and to develop this successfully, brands should bring in content specialists, according to an expert at the Luxury Interactive conference.
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Michael Kors, Brazil and Manolo Blahnik - News briefs
Today in luxury marketing - Tommy Hilfiger rushing to invest in Michael Kors; Brazil looks to boost apparel and textiles sector.
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