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Mandarin Oriental details mobile marketing prowess
NEW YORK ? The key to mobile is to communicate directly with consumers through mobile sites, applications and search engine optimization, according to a Mandarin Oriental exec at Luxury Interactive. Please click here to read the entire story on Luxury Daily

Neiman Marcus targets fashionistas with Rachel Zoe Facebook contest
Department store chain Neiman Marcus has launched a Facebook contest to promote famed fashion designer Rachel Zoe?s first collection.
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Brand personality vital for success in social media: Fashion?s Collective exec
NEW YORK ? Creating and nurturing a brand personality should be the focus for luxury brands utilizing social media, according to a speaker at the Luxury Interactive conference.
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C&A tries on luxury with Brazil flagship redesign
Northern European retailer C&A stepped up its game with the launch of a super-luxurious flagship at the Iguatemi mall in Sao Paulo, Brazil, drawing eyes to its sleek new look from major luxury brands
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Cultivating relationships increases customer loyalty, transactions: Zappos exec
NEW YORK ? Online retailer Zappos emphasizes that taking care of customers will build relationships and brand advocates in addition to the amount of transactions, according to an executive at Luxury Interactive.
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LVMH, Bulgari and Tiffany & Co.- News briefs
Today in luxury marketing - LVMH wins EU clearance for Bulgari takeover; Tiffany & Co. CEO sees $22.2 million in pay; Philippines destroys $39 million worth of fake goods.
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Capturing the back-to-school mobile shopper
Roughly 50 percent of homes nationwide will have a child returning to school in September, spending an average $400-plus in apparel, backpacks and electronics ? generating $50 billion in sales. 
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