How luxury brands can benefit from location-based mobile apps
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How luxury brands can benefit from location-based mobile apps
Luxury retailers such as Marc Jacobs and Four Seasons have seen immense response in using location-based mobile applications to drive in-store traffic.
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Why are all of the luxury consumers on Amazon.com?
Ultra-affluent U.S. consumers choose Amazon.com as their preferred online shopping destination because it is easy to navigate and does not use Flash, according to a luxury tracking study from Unity Marketing.
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Mulberry evokes English fantasy with fall/winter campaign strategy
British clothing designer Mulberry has combined 3D and 2D imagery, further entangling luxury and fantasy in its newly debuted autumn/winter 2011 campaign video and images.
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Louis Vuitton debuts latest Core Values ad with Angelina Jolie
Louis Vuitton has launched the latest series in its ongoing core values campaign, this time featuring Angelina Jolie to target global jetsetters and risk-takers.
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Wedding, graduation season sustained luxury economy in June: SpendingPulse
In a flurry of consumers buying gifts for newlyweds and graduates, the luxury and jewelry industries maintained their momentum in June, according to a report from MasterCard Advisors SpendingPulse.
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Christian Lacroix, Kiehl?s, Marc Jacobs and Aston Martin - News briefs
Today in luxury marketing - Behold Christian Lacroix?s Desigual collection; Kiehl's will open its first-ever spa on the Upper East Side; Former Marc Jacobs exec says core issue of suit still not addressed.
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