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Budweiser taps mobile ads to increase Facebook likes


Budweiser mobile ad via Pandora app

Anheuser-Busch's Budweiser is ramping up its mobile strategy and engaging consumers via mobile ads that lead them to the company’s Facebook page, as well as Pandora’s music station where they can interact more with the brand.

The company is running mobile banner ads within the Pandora iPhone app. In addition to taking users to its Facebook page, it also redirects them to the Budweiser “Here’s to the Heroes” radio station.

Mobile ad
The Budweiser mobile ad reads: Here’s to the Heroes.

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When consumers click on the mobile banner ad, they are redirected to the company’s radio station where they can listen to songs.

While in the Budweiser radio station, there is another similar banner ad running.

When consumers click on that banner ad, they are redirected to a Facebook mobile landing page.

There, they can log-in by entering their email or phone information, as well as their password. 

Once the information is entered, they are redirected to Budweiser’s Facebook page where they can “like” the company and interact with the brand, as well as fellow users.

Budweiser's mobile ad

The company's Facebook page

Mobile efforts
This is not Budweiser’s first foray into mobile.

In 2009, Budweiser agreed to sponsor The St. Petersburg Times mobile site to tie in with its Super Bowl advertising campaign.

The mobile site's Budweiser landing page went live when Super Bowl XLIII played in Tampa Bay.

Associate Editor Rimma Kats covers media, television, research and social networks. Reach her at rimma@mobilemarketer.com.

Related content: Advertising, Budweiser, mobile ads, Pandora, mobile marketing, mobile

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