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Luxury yacht companies step up mobile game for upcoming boat shows
Yacht companies such as Pearl Motor Yachts and Fleming Yachts have developed iPad applications in preparation for a series of boat shows in the next few months.
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Mercedes, BMW, Louis Vuitton among top 100 global brands: Interbrand
Luxury brands Mercedes-Benz, BMW and Louis Vuitton topped the luxury sector?s list of global brands in 2011, according to a report from Interbrand.
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Starwood, L?Oreal leverage social media for customer service, brand loyalty
Approximately 96 percent of companies including Starwood Hotels & Resorts and L?Oreal use social media for marketing and advertising, meaning that it can be used for not only attracting and keeping brand loyalists but to see ROI, according to findings from a new study by Booze & Co.
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BMW Financial Services seeks lifetime customers with new college graduate program
German automaker BMW?s financial services group is seeking to increase its customer base by making it easier for recent college graduates to buy or lease a branded vehicle through an exclusive financing program.
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Charbonnel et Walker increases foot traffic with in-store Chocolate Week events
Chocolate Week 2011 is kicking off Oct. 10 and London-based fine chocolatier Charbonnel et Walker will be using the event to increase in-store traffic to its London locations.
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Hennessy campaign garners 1.3M QR code interactions
LVMH-owned Hennessy?s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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Mulberry, BMW, Hermés and Cartier ? News briefs
Today in luxury marketing -Mulberry falls on Asian sales fears; BMW rides X3 to U.S. luxury sales lead for sixth straight month.
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What you need to know about iOS5 and iPhone 4S features
The iOS 5 is being released midmonth along with the iPhone 4S and I thought that I would go through the key new features that I think will really change things.
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