Ad:tech New York summons Coca-Cola, Sam�s Club, Groupon to discuss mobile

November 7, 2011

Ad:tech New York will be at the Javits Convention Center

Ad:tech is Nov. 8-10 and will feature brands such as Coca-Cola, Sam�s Club, Nestle, Groupon, Rue La La and Time Inc. sharing their mobile expertise.�

Taking place in New York�s Javits Convention Center, ad:tech is an interactive advertising and technology conference and exhibition. This year�s show will pay unparalleled attention on mobile, with keynote speakers, topic driven panels and workshops sharing the ins and outs of the mobile ecosystem.�

�This year, mobile became a core component of many marketing campaigns, as ecommerce, social and local all converged to reach the consumer," said Mike Flynn, vice president of ad:tech North America. "This trend will continue as digital becomes synonymous with mobile as the platform for publishing and media, retail and shopping, brand building and direct sales."

Brands, agencies, publishers and service providers are expected to be in attendance.�

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One of the highlights of the show will be the Facebook keynote, where the company�s vice president of advertising and global operations, David Fischer, will share how marketers can better measure brand effectiveness in a world that is more social and connected.

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The conference has a heavy focus on mobile�s role in shopper marketing this year. Executives from companies such as Zazum, Steelhouse, Nearbuy and ChoozOn will talk about what technology vendors brands should link up with, which of the many shopper marketing apps and services on the market make sense for which brands and what mobile strategies work and what does not work.�

Walter Isaacson, the official biographer and author of "Steve Jobs" will speak during the delegate lunch on the ninth.

Next generation mobile advertising has also found a seat at ad:tech this year with executives from Manilla, Mobile Roadie, Sonar and Tapjoy deep diving into conversation on the mobile ads business.�

Obviously the marriage of mobile and social also has a place at ad:tech. Wildfire Interactive, ideeli, Smith Brothers Agency, Yahoo and Nestle Ice Cream Snack will talk about their learnings from the integration of mobile and social, dubbed as �mocial.�

Executives from Only Influencers, Litmus, Alchemy Worx and LiveIntent will present best practices for reaching consumers via email marketing on the mobile front.

Christian Oestlien of Google will give attendees tips on how to get closer to consumers using Google+.�

Wendy Clark, of The Coca-Cola Co. will talk about mobile�s use as a story-telling medium. Ms. Clark will discuss how Coca-Cola is leaning into evolved consumer engagement with their "Liquid and Linked" communications strategy.

AKQA, Live Nation Network and a Coke executive will give tips on delivering bigger consumer experiences on smaller screens. The session will explore both left and right brain thinking with stories about leading-edge execution as well as the facts about what consumers really want.�

Want to learn about why great content alone will not impact business? Well one of the ad:tech mobile sessions will talk about just that. Learn how to optimize messaging on mobile devices, understand what keeps customers engaged and convinces them to respond to a call for action and glean new insight into mobile brand loyalty.

With tablets changing the game in mobile this year, ad:tech includes two sessions that focus on the ins and outs of tablet marketing.�

Hear how customers are using tablets and what these emerging behaviors mean for brands. Learn how tablets fit in the media mix and understand the true potential and the limitations of tablets from execs from The Daily, The Weather Channel, Sam�s Club and Rockfish.�

Then, during another session, learn how brands are integrating tablets into both a branding strategy and into their brand.

Hear how brands should use tablets to engage in retail, restaurants, stores and elsewhere from BBC Worldwide Americas, Ogilvy & Mather Worldwide, Starcom MediaVest Group and The Nutro Company.�

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The HTML5 debate will continue at ad:tech. Attendees will walk away with an understanding of what HTML5 means for marketers and for customers.�

Adobe, comScore, The American Heart Association, AppMobi and Edelman Digital will speak about the effect of HTML5 on mobile marketers.�

"At ad:tech New York, we�ve dedicated a 1-day track to mobile marketing, complemented by our Mobile Zone on the Expo Floor, Mobile Startup Spotlight and Mobile Marketing Masters sessions,"�Mr. Flynn said.�

"For these sessions, we�ll focus on the mobile value chain, from content creation, to optimization, to engagement, and finally brand loyalty," he said. "We�ll also dive into tablets, and explore new innovations that will help marketers creating tomorrow�s campaigns.�