Why luxury brands need to have a tablet advertising strategy - Luxury Daily
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Why luxury brands need to have a tablet advertising strategy
Tablets are increasingly becoming the No. 1 medium that affluent consumers use to obtain information and entertainment, including magazines.
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Tiffany makes true love tangible with user-curated photo gallery
Jeweler Tiffany & Co. is bringing true love to life in the latest installment of its What Makes Love True microsite and application where photographers and eventually consumers are uploading candid photos that signify what true love means to them.
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Moncler blends the lines with CSR-focused photo contest for spring campaign
French outerwear label Moncler has found a way to tie together corporate social responsibility, the fight against fakes, social media and its spring 2012 advertising campaign through a consumer-curated photo contest.
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Starwood setting up to dominate luxury travel in India
Starwood Hotels & Resorts is aiming to dominate the luxury travel market in India with plans to open 20 new properties in the country by 2016.
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Vanity Fair ads indicative of affluent consumer confidence
Marketers pulling out the big guns in Condé Nast?s Vanity Fair February issue likely points to the current uplift in mood for both luxury brands and consumers.
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Rolls-Royce, Chanel, Dolce & Gabbana and Dior ? News briefs
Today in luxury marketing - Rolls-Royce?s $1M car for China; Chanel, Valentino, YSL, Tom Ford and more will go green at the Golden Globes; Dolce & Gabbana refutes claims of discrimination in Hong Kong.
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Luxury Daily will not publish on Monday, Jan. 16
Luxury Daily will not publish on Monday, Jan. 16, in observance of Martin Luther King Jr. Day. We will resume publication on Tuesday, Jan. 17.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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