Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts
January 26, 2012
The 2011 holidays will go down in history as one of the first where mobile advertising and marketing was integrated in the majority of overall media plans. This free, hour-long webinar on Feb. 23 at 2 p.m. ET tracks mobile’s progress over the holidays, lessons learned and best practice for 2012.
Executives from Michaels Stores, Dell, USA Today and Kony Solutions will discuss how, based on banner-ad click-throughs and SMS responses, as well as the use of mobile for research, search, shopping, price-comparing and even buying, it was clear that mobile has become a key player in holiday marketing and commerce. Several brands ran mobile display and SMS campaigns, some to entice consumers to stores, online or mobile with new merchandise, others to offer discounts for holiday items.
“Mobile activity over the holidays is too significant for marketers to ignore,” said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York.
“While mobile commerce sales potential will grow steadily with consumer ease over smartphone usage and security concerns, mobile’s role as an influencer has even more power to drive traffic and sales to other channels, including retail and mobile itself,” he said.
As is well documented in this publication, mobile Web activity over the holidays also increased in the entertainment, retail, technology, consumer packaged goods, restaurants, fast food and dating categories.
So how did marketers fare in their usage of mobile advertising, marketing and media this past holiday season?
To answer key issues, Mobile Marketer has put together a free webinar with a stellar panel of experts. This effort is part of a continuing series. Here are the details of the webinar sponsored Kony Solutions.
Topic
Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts
Date and time
Thursday, Feb. 23 at 2 p.m. to 3 p.m. ET
Focus
A recap of how brands and retailers incorporated mobile marketing strategy over the 2011 holidays, what went right and what could have been done better, surprises encountered and best practice for 2012.
Themes
What was the biggest surprise this past holiday season for mobile marketing?
What did marketers get right with mobile marketing in the 2011 holidays?
Retailers and brands that took full advantage of mobile during the holiday season
Popular holiday mobile marketing strategies to drive sales. Tactics and channels that work and do not work
What opportunities did retailers/brands miss by not including mobile?
Lessons learned from 2011
Best-practice tips
Panelists
Anthony Price, vice president of digital and relationship marketing, Michaels Stores
Brandon McGee, director, global mobile, Dell
Craig Etheridge, vice president of mobile advertising sales for USA Today, Gannett Digital
David Eads, vice president and general manager of financial services, Kony Solutions
Moderator
Giselle Tsirulnik, deputy managing editor, Mobile Marketer and Mobile Commerce Daily
Sponsor
Kony Solutions