Tablet magazine readers younger, richer than ever: Conde Nast

Conde Nast

Conde Nast

Tablet magazine readers younger, richer than ever: Condé Nast
Luxury marketers need to take advantage of the younger and richer readership of tablet magazines, but they need to act fast since this may not be the majority demographic for very long, according to research from Condé Nast.
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Bergdorf Goodman uses specialized catalog to advertise spring shoe lines
New York-based department store Bergdorf Goodman is showcasing its high-end spring shoe styles through an independent catalog.
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Cartier extends L’Odyssée campaign through multichannel efforts
French jeweler Cartier’s latest branding venture involves sharing its new short film "L'Odyssée de Cartier" via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.
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Diane von Furstenberg ties high-end, mainstream collections via email campaign
Lifestyle brand Diane von Furstenberg is tapping the database from the high-end women’s line to promote the designer’s new collection at GapKids, using a sweepstakes included in emails to win spring wardrobes for mother and daughter.
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Ferrari drives Web surfers to new microsite via social media blasts
Italian automaker Ferrari tapping its social media feeds to promote F12berlinetta.com, a microsite created by the brand to display the engineering, style, dynamics and specifications of its new model.
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Baglioni bolsters social media presence via Italian Talks blog
Baglioni Hotels Group aims to position itself as a lifestyle authority through the publishing of its new blog called Italian Talks that gives affluent travelers an insider’s guide to Italy.
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LVMH, Qatar, CFDA, European stocks and BMW – News briefs
Today in luxury marketing - Qatar Holding takes stake in LVMH; CFDA launches new ‘You can’t fake fashion' bag line; Europe’s stock markets on the rise; BMW 7 Series getting mid-cycle updates for 2013.
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3 ways to master a SoLoMoVi campaign
SoLoMo – the synergy of social, local and mobile technologies – provides marketers with opportunities to initiate powerful and engaging two-way dialogues with consumers.
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