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TAG Heuer stamps mobile call-to-action on Vogue ad - Luxury Daily

TAG Heuer brand ambassador Maria Sharapova

TAG Heuer brand ambassador Maria Sharapova

Global debt, political activity to drastically affect luxury spending: Amex summit
PALM BEACH, FL - Conflicts between countries, debt crises and upcoming elections could seriously deter consumers from traveling overseas and spending on luxury goods, according to a speaker at American Express Publishing's Luxury Summit 2012.
Click here to read the entire story on Luxury Daily

Mr Porter, Modern Luxury Media double databases via event partnership
High-end men's online retailer Mr Porter and luxury lifestyle publisher Modern Luxury Media entered into a marketing partnership that will leverage both brands via print content and an event series.
Click here to read the entire story on Luxury Daily

American Express CEO: Reinvention, constant values ingredients for digital transformation
PALM BEACH, FL - To move forward as a company, brands must be constantly reinventing themselves but simultaneously be unwilling to compromise their values, integrity and service to the customer, according to the CEO of American Express.
Click here to read the entire story on Luxury Daily

TAG Heuer stamps mobile call-to-action on Vogue ad
Swiss watchmaker Tag Heuer printed a QR code on its advertisement in the May issue of Vogue to bring readers to mobile-optimized content that showcases its women's timepieces.
Click here to read the entire story on Luxury Daily

Bentley, Aston Martin debut lines to ultra-affluent Luxury Review audience
Bentley, Ducati and other luxury marketers will reveal new product lines to select press and ultra-high-net-worth individuals at The Luxury Review, an invitation-only event May 10 in New York.
Click here to read the entire story on Luxury Daily

Estée Lauder exec discloses four principles of building a luxury strategy
PALM BEACH, FL - Storytelling, global relevance, distribution practices and the new word-of-mouth extension are how brands can successfully create a luxury strategy, according to the president of specialty brands at Estée Lauder.
Click here to read the entire story on Luxury Daily

BMW, Barneys, Marchesa and European stock market - News briefs
Today in luxury marketing - BMW recalling 24,000 vehicles over emissions problem; Barneys' new owner: Perry Capital; Marchesa is making a contemporary line that will involve embroidery and prints; Markets are calm after political shake-up in Europe.
Click here to read the entire story on Luxury Daily

World gets smaller for luxury real estate marketing
Luxury real estate has experienced a revolution in marketing methods and buyer behavior due to a confluence of several key factors.
Click here to read the entire story on Luxury Daily

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