Aspirational luxury buyer all but gone, claims industry expert
The aspirational/symbolic buyers that most luxury marketers are chasing have all but disappeared in this economy, according to one of the leading luminaries in the luxury marketing world.
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Prada flaunts untouchable image in Polanski film
Italian fashion label Prada is presenting ?A Therapy,? a short film starring Helena Bonham Carter and Ben Kingsley that demonstrates how the brand?s items are recognizable and coveted by everyone.
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How will the Macy?s Chinese ecommerce expansion affect Bloomingdale?s in the long run?
Macy?s Inc. is using third-party Chinese retailer omei.com to increase sales, which may give Macy's and sister company Bloomingdale's a better understanding of Chinese consumers while increasing sales in a booming luxury market.
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Mercedes boosts visibility via interactive PGA experience
Mercedes-Benz is building awareness through product placement and sponsorship at the 73rd Senior PGA Championship by allowing consumers to hone their golf skills while engaging with interactive brand experiences.
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Tiffany pushes mcommerce via Pandora app ads
Jeweler Tiffany & Co. is pushing a new collection by in-house designer Paloma Picasso and its mobile commerce-enabled site via an advertisement in the Pandora iPhone application.
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Four Seasons incentives email opens with free night offer
Four Seasons Hotels & Resorts is enticing consumers on its email list to book summer travel by giving a free night or hotel credit.
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Maestro Dobel uses multichannel campaign for new ambassador, sponsorship
Premium tequila company Dobel is collaborating with musician Perry Farrell for a multichannel campaign spanning print, social media, television, sponsorships and digital advertising to promote its Maestro line.
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Gucci, Burberry, Armani and Lexus ? News briefs
Today in luxury marketing - Gucci presses trademark case in other courts; Burberry targets super rich with bigger stores; The future of Armani; Lexus moves to trademark spindle grille.
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Key traits of mobile commerce leadership
The great puzzle that is mobile commerce provides a fascinating study on the emergence of a new financial technology ecosystem.
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