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July 26 webinar: Understanding post-download app engagement and transactions

Please click here to register for the free webinar, ?Understanding post-download app engagement and transactions,? on Thursday, July 26 at 2 p.m. to 3 p.m. ET

With more than 1 million applications downloaded tens of billions of times, marketers are finding that apps have become a victim of their own success: despite the number of downloads, consumer engagement with the apps is not where it should be. What brands, marketers, retailers and publishers should do to encourage deeper engagement and transactions with apps is the focus of this free, hour-long webinar on July 26 at 2 p.m. to 3 p.m. ET.

Key tactical and strategic tips will be offered by executives from Gilt Groupe, USA Today and sponsor Fiksu.

?Apps are a way of life in this increasingly mobile-centric world, as marketers are discovering,? said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York. ?However, understanding what happens after the consumer downloads the app is a puzzling area for brands and retailers.

?This webinar is geared to helping understand and analyze post-download behavior to deepen consumer engagement and engender more transactions via apps,? he said.

The webinar is part of a series put together by Mobile Marketer. Speakers include Yon Feldman, vice president of mobile at Gilt Groupe, Craig Etheridge, vice president of mobile advertising at Gannett's USA Today, one of the top mobile properties, and Craig Palli, vice president of business development at Fiksu, a leading app specialist.

The webinar themes are:

? Why analyzing post-download app behavior matters
? Defining the app?s loyal user: Those who make in-app purchases, registrations or upgrade to premium titles
? Optimizing ad spend based on loyal users and post-download event tracking
? How Gilt Groupe and USA Today handle post-download app engagement with its audience
? Methods to boost download volume and reduce user acquisition cost
? Best-practice tips

Please click here to register for the free webinar, ?Understanding post-download app engagement and transactions,? on Thursday, July 26 at 2 p.m. to 3 p.m. ET


Topic
Understanding post-download app engagement and transactions

Date and time
Thursday, July 26 at 2 p.m. to 3 p.m. ET

Focus
How brands and retailers can encourage better consumer engagement and more transactions once consumers have downloaded the app

Themes
? Why analyzing post-download app behavior matters
? Defining the app?s loyal user: Those who make in-app purchases, registrations or upgrade to premium titles
? Optimizing ad spend based on loyal users and post-download event tracking
? How USA Today handles post-download app engagement with its audience
? Methods to boost download volume and reduce user acquisition cost
? Best-practice tips

Panelists
Yonatan Feldman, vice president of mobile, Gilt Groupe
Matthew de Ganon, vice president of mobile product and operations, USA Today
Christopher Shuptrine, senior client development manager, Fiksu

Moderator
Lauren Johnson, associate reporter, Mobile Marketer and Mobile Commerce Daily

Sponsor
Fiksu

Please click here to register for the free webinar, ?Understanding post-download app engagement and transactions,? on Thursday, July 26 at 2 p.m. to 3 p.m. ET