Webinar on Oct. 25: Mall of America: 5 Last-Minute Tips for Effective 2012 Holiday Mobile Marketing
While most brands and retailers already have their holiday mobile strategy and tactics in place, consumer response to the fluid economic situation may require tweaks and adjustments for effective branding and customer acquisition and retention.
Building on last year?s momentum, expectations are that one out of two consumers nationwide may shop or buy with a mobile device this year, rendering the cost of not getting holiday mobile marketing right pretty high. This hour-long webinar on Thursday, Oct. 25 at 2 p.m. to 3 p.m. ET will offer expert advice from Mall of America, Ignited and sponsor Fiksu on last-minute tweaks to mobile efforts that can really drive a marketer?s bottom-line.
?This is a no-excuses mobile holiday season for brands and retailers,? said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York. ?Those brands that haven?t charted out a strategy to include mobile in all holiday mobile pushes will find themselves out of the conversation.
?Mobile phones and tablets are now sophisticated enough to let media brands showcase advertising and marketing opportunities for marketers,? he said. ?Also, expect marketers who get it to pull out every trick in the mobile book to drive traffic to destinations on mobile, online and, crucially, in-store. With this holiday season, mobile marketing will have come into its own.
?This webinar is designed to help correct the course even as finishing touches are being put on holiday mobile marketing plans.?
This free webinar on Oct. 25 is part of a continuing series that Mobile Marketer produces.
Panelists:
Jill Renslow, vice president of business development and marketing, Mall of America
Dave Martin, senior vice president of media, Ignited
Viki Zabala, vice president of marketing, Fiksu
Moderator:
Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily
Themes
? The one mobile marketing tactic guaranteed to annoy holiday-focused consumers this year ? and what it means for marketers
? Checks and balances in place ? or is a mobile site or app crash waiting to happen? Are marketers ready for the crush of traffic and enhanced expectations?
? Is the holiday mobile marketing ? creative, offers and list ? synced with the marketer?s branding and customer outreach messaging ? or will dissonance cause trouble in last-mile execution?
? Mall of America's approach
? Post-holiday mobile marketing: what pieces need to be in place to continue the customer dialogue beyond this season?
? Which mobile ploy will be a game-changer this holiday season?
The panelists will take questions from the attendees.
Fiksu is the webinar sponsor.
Attendees to this free webinar on Oct. 25 can request a copy of the presentation deck.