Belvedere Vodka solidifies brand image with Rolling Stone app sponsorship
By Rimma Kats
August 17, 2012
Moët Hennessy-owned Belvedere Vodka is letting consumers explore its collection of products via an exclusive sponsorship of Rolling Stone’s new Music News application.
As part of the sponsorship, the company is running mobile banner ads along the bottom screen of the mobile app. The sponsorship is a great way for Belvedere Vodka to drive awareness of its brand, as well as reach a big audience.
“Belvedere is a global brand, and as such we're always on the lookout for innovative and impactful ways to connect with our core consumers,” said Charles Gibb, president of Belvedere Vodka.
“We know our consumers are passionate about music and the music industry, so as the leading voice of music and popular culture, Rolling Stone was an ideal partner,” he said. “With content being driven by real-time demand, sponsoring Rolling Stone's first editorial-based app was the ideal opportunity.
“Now our consumers have access to the music content that they want, when they want it and Belvedere is the brand that brings it to them.”
Belvedere Vodka is a line of high-end vodka.
Rolling Stone magazine features the latest in music reviews, in-depth interviews, political commentary and investigative journalism.
When users tap on the Belvedere Vodka mobile ad, they are redirected to a mobile landing page where they can browse the company’s collection, get recipes and drink inspirations, learn the heritage of the company and check out the latest news and events.
Belvedere Vodka is smart to sponsor the Rolling Stone Music News iPhone application.
Not only is the company able to reach a wide array of users, but mobile advertising is a great medium for the company to promote its products.
The Rolling Stone mobile app includes news content that is fed directly from the publications Web site.
Additionally, consumers can opt-in to receive notifications whenever there is breaking news.
The app helps users stay up-to-date on the on their favorite artists, as well as view videos of performances and interviews.
“Belvedere will be the
exclusive sponsor for the launch of Rolling Stone’s first ever editorial based
app,” Mr. Gibb said. “Belvedere’s logo will be prominently featured in a banner
ad on the app’s welcome screen as well as in the lower carousel of each news
“'On-demand’ is a part of our consumers' lives each day, whether it is about purchases, information or the way they entertain themselves,” he said.
“Sponsoring mobile apps such as the one created by Rolling Stone, or our partnership with Food & Wine, which recently hit 100,000 downloads, is a way of reinforcing the many ways that Belvedere brings value to our consumers -- whether by suggesting a seasonal cocktail, favorite hot spot or bringing them the latest news about a favorite performer.”
Rimma Kats is associate editor on Mobile Marketer, New York
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