Mobile Marketer is welcoming editorial submissions for Mobile Marketer's Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.

The seventh edition will undoubtedly provide readers with strategic and tactical insight into mobile advertising.

Budgets up
With mobile advertising now considered mainstream and no longer the next frontier of mobile advertising, budgets have increased, the number of campaigns has bolstered and strategies are becoming more mature.

Large brands such as Walmart, Procter & Gamble, Ford, Kraft and General Motors have added mobile to their marketing mix and are having impressive results.

With smartphone shipments expected to reach 1 billion annually by 2016, according to Juniper Research, it is no longer a question of whether to include mobile or not.

Also, mobile advertising has reached critical mass and will double this year to reach a total of approximately $5 billion, according to reports.

Mobile advertising is a must-have and can drive both direct response and work as a form of branding. As the landscape matures, richer and more exciting ad units and experiences have surfaced.

Mobile Marketer?s fifth annual Classic Guide to Mobile Advertising will cover all the bases of mobile advertising and help agencies, brands, retailers, media companies and service providers better understand the landscape.

Suggested topics
Distributed in PDF format to the entire Mobile Marketer audience, the mobile advertising guide will comprise articles on the basic principles of mobile advertising, how to craft a campaign, legal and privacy issues, availability of inventory, handset limitations, on-deck and off-deck efforts, the limited life of cookies on mobile, monitoring and measuring campaigns and CPM issues.

The guide will also focus on the types of mobile advertising, such as banners, rich media, in-application ads, SMS and MMS messaging, location-aware efforts and video as well as the appropriate calls to action, targeting and expectations.

Equally important, the guide will include case studies of campaigns that worked, legal guidelines, best-practice tips and research to prove that mobile advertising is not all talk and bluster.

Another area of focus is mobile advertising's integration with channels such as retail and television to drive traffic there. And let us not forget how to work with the key players in mobile marketing: ad agencies, publishers, ad networks and carriers.

This guide serves a need. While there is plenty of interest and curiosity in mobile, the current concerns and confusion bring back memories of the Internet in its early days. It needs experts and veterans to explain the underpinnings of an industry that will soon rival computer-based online advertising and marketing in its reach and effectiveness.

Specs
Mobile marketers interested in submitting articles should please email  with a two-paragraph blurb on the proposed piece. The email's subject header should mention "Mobile Advertising Guide."

Each article is expected to be bold, crisp, jargon-free and entirely devoid of self-promotion. Short paragraphs are preferred. The article should run no longer than 600 words. The author's name, title, company, city, state and email address must be listed at the bottom of the article.

Also required are a high-resolution jpeg headshot of the author and a couple of pieces of attractive jpeg art to illustrate the point of the article.

Once approved, the article should be turned in as a Word-document attachment within a couple of weeks. The article and image attachments should be submitted in a single email.

Please submit ideas by Friday, Feb. 13. The guide will most likely be released in mid-March.

Please click here to download the previous Mobile Marketer's Classic Guide to Mobile Advertising