Personalized mobile banner ads: Does less mean more? - Luxury Daily
Cartier, Forbes kick off custom-content BrandVoice effort
Jeweler Cartier is the inaugural partner for the new BrandVoice effort by Forbes, a campaign that allows brands to tell their stories through custom video content on the publication's site.
Luxury marketers should not overlook large-scale outdoor advertising since the mass-marketing channel is also a way to single out a label's target audience in global markets with attractive images and subtle calls to action.
Although mobile banner ad personalization is important for luxury marketers, too much could be seen as invasive by affluent consumers. Therefore, using specific calls-to-action in mobile banner ads that allow opt-in engagement can help brands personalize future efforts.
Register for this free webinar Oct. 30 at 2?3 p.m. ET on what Apple?s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media and Acquity Group deep-dive into the issues.
British fashion giant Burberry is continuing to prove its digital prowess in the premium sector, beating out brands such as Ralph Lauren, Hugo Boss and Gucci for the No. 1 digital IQ spot, according to the 4th annual L2 Think Tank Digital IQ Index: Fashion.
The majority of ebusiness professionals are spending less than $500,000 annually on mobile services, showing that they are not building for a mobile-first future as quickly as they should be, according to a new report from Forrester Research.
Today in luxury marketing - Meet the millennial 1 percent: Young, rich and redefining luxury; Christopher Colfer to leave Alfred Dunhill; Overseas demand lifts German luxury cars; China shoppers curb luxury spending in Hong Kong.
While more retailers and marketers are embracing mobile, effectively merging loyalty programs to the third screen is low on their agenda.