Chanel relays brand history, innovation via interactive heritage microsite
French fashion house Chanel is introducing consumers to its brand heritage via a new microsite Inside Chanel that retraces the people and events that led up to the creation of the label.
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Wall Street Journal vies for luxury bucks via new real estate section, sales chief
The Wall Street Journal looks as if it is trying to gain dollars in the luxury advertising space through a new high-end real estate section called Mansion and a new head of global ad sales.
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Webinar on Oct. 30: What Apple?s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2?3 p.m. ET on what Apple?s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
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How luxury automakers can find the right media mix for model reveals
Luxury automakers are using digital channels to spread live model launch events to a larger audience, but those that hone in on peer-to-peer influences on social media and the brand lifestyle can better stand up to competitors.
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SMS portrays personalized experience to build loyalty for automakers
SMS is an entirely opt-in environment and automakers that employ this tactic can interact with consumers in a personalized environment. Since affluent consumers probably are not willing to buy a car through a mobile device, SMS should be used to build loyalty.
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QR codes beat out direct mail in driving response: report
QR codes are spurring consumers to take action with response rates that are higher than other direct marketing tactics, according to a new report from Nellymoser.
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Porsche, Bentley, luxury watches, PPR and YSL ? News briefs
Today in luxury marketing - China beating U.S. in VW luxury vehicles market; Luxury watches and the rebirth of the essential; Pinault backs Hedi Slimane; Luxury brands are fleeing Argentina.
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Mobile closes the gap between bricks and clicks
We have no solid way of knowing how our online campaigns ? clicks ? affected traditional offline purchase ? bricks. Some argue that this is the start of the end for traditional retail.
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