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The future of luxury brand augmented reality: Wow to utility - Luxury Daily

McLaren P1 augmented reality app

McLaren P1 augmented reality app

Luxury retailers transform Twitter to post-storm customer care hub
Retailers such as Bergdorf Goodman, Barneys New York, Bloomingdale's and Saks Fifth Avenue are using their Twitter handles to share customer service news, store closure updates, ecommerce promotions and good wishes in response to Tropical Storm Sandy.
Click here to read the entire story on Luxury Daily

Saint Laurent Paris rebranding effort to settle over time
The rebranding of Yves Saint Laurent to Saint Laurent Paris will likely affect in the short term the brand's relationship with its customers as they adapt to the new name for the French designer.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
Click here to read the entire story on Luxury Daily

Webinar on Nov. 6: What Apple's offense means to luxury brands, retailers and rivals
Register for this free webinar Nov. 6 at 2-3 p.m. ET on what Apple's offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
Click here to read the entire story on Luxury Daily

Future of luxury brand augmented reality: Wow to utility
Luxury marketers that have adapted to mobile marketing are using augmented reality to bring products to life, but going forward, the focus should shift to utility rather than relying on the wow-factor, experts say.
Click here to read the entire story on Luxury Daily

Lexus inspires consumers to Live Loudly with LS campaign
Toyota Corp.'s Lexus is capturing the brand's revamped attitude in its 2013 LS sedan "Live Loudly" campaign that spans print and television.
Click here to read the entire story on Luxury Daily

Krug leverages brand reputation via Master Sommelier ambassador
Krug Champagne is upping its status among spirits aficionados by appointing Master Sommelier Ian Cauble as the brand's first U.S. ambassador rather than tapping a celebrity personality.
Click here to read the entire story on Luxury Daily

Hermès, Dior, Maserati, and HR Owen - News briefs
Today in luxury marketing - Hermès family members invest in jeweler; Robert Pattinson will be repping Dior fragrances; Fiat plans to launch 17 new cars in Europe by 2016; HR Owen driven by luxury car demand.
Click here to read the entire story on Luxury Daily

4 tips to ease the transition to responsive Web design
As marketers grow and mature, many look to add mobile sites, mobile applications and Web apps to expand their digital presence and engage with customers. But keeping up with so many pieces of the digital pie can be time-consuming and expensive.
Click here to read the entire story on Luxury Daily

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