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Prada flaunts arts affiliation via first mobile app - Luxury Daily

Prada Il Palazzo iPad app

Prada Il Palazzo iPad app

Would the Four Seasons prosper without New York?
A $900 million offer is on the table for the owner of Four Seasons Hotels and Resorts’ New York property. If the deal was to go through, the hotel needs to quickly reassert is presence in the market, experts say.
Read the entire article on Luxury Daily

Saks fights for holiday foot traffic through high-tech display
Department store chain Saks Fifth Avenue is stepping up its holiday marketing through an art projection light show on the façade of its New York flagship store and window displays that tell a story down Fifth Avenue.
Read the entire article on Luxury Daily

Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
Read the entire article on Luxury Daily

Webinar on Nov. 6: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Nov. 6 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
Read the entire story on Luxury Daily

Michael Kors, Oscar de la Renta activate email, social media for Sandy updates
Luxury marketers such as Michael Kors, Oscar de la Renta and Diane von Furstenberg that are based in the United States are taking to email and social media to maintain customer service in the wake of Superstorm Sandy.
Read the entire story on Luxury Daily

Prada flaunts arts affiliation via first mobile app
Italian fashion house Prada is showcasing new collections and its art collaboration with illustrator Richard Haines in a virtual palace via its first mobile application for the iPad.
Read the entire story on Luxury Daily

Tourneau boosts Web traffic 44pc via social media contest
Watchmaker and retailer Tourneau engaged savvy consumers through a social media campaign focused on Daylight Saving Time that resulted in a 44.5 percent increase in traffic to its Web site.
Read the entire story on Luxury Daily

Balenciaga, Tiffany, Georg Jensen and L’Oreal – News briefs
Today in luxury marketing - Nicolas Ghesquière to leave Balenciaga; Tiffany to open on Champs-Elysées; Investcorp buys Danish luxury retailer; L'Oreal says luxury trading "brutal" in South Korea, Taiwan.
Read the entire story on Luxury Daily

Why the presidential campaign was not a case study in building a mobile strategy
 As an executive who has been in mobile marketing for more than a decade, I can say with confidence – and a bit of disappointment – that the presidential candidates missed a pretty big opportunity with mobile.
Read the entire story on Luxury Daily

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