Webinar on Dec. 6: Mobile Outlook 2013: Up, Down or Flat?
Mobile advertising and marketing is entering a new era of growth, spurred by increased consumer usage of mobile devices for media, content consumption and engagement with shopping, promotions, advertising and marketing.
In this free hour-long webinar on Thursday, Dec. 6 at 2 p.m. ET, senior executives from Capital One, Caesars Entertainment and sponsor Hipcricket will discuss what to expect in mobile advertising, marketing and media in 2013 ? a year which might prove critical for mobile?s influence on other channels, given that one out of two phones in consumer hands are now Web- and application-enabled.
?Mobile is maturing to the point where the discussions for marketing inclusion revolve not around why, but when,? said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York.
?While the ecosystem still has much to prove in terms of measurement and agency buy-in, one thing is clear: mobile is rapidly changing the face of marketing, retail and media,? he said. ?Mobile is on its way to becoming the lingua franca of marketing and retail. Question is, do marketers understand mobile?s catalytic nature??
This webinar is one in a series produced by Mobile Marketer to inform and educate marketers on the ins and outs of mobile. Like its predecessors, the Dec. 6 effort will also focus on mobile?s role next year to drive traffic to other channels.
Themes discussed in the webinar:
? What brands, agencies, publishers and retailers can expect in the year ahead
? Which mobile channel, if any, will be the breakout star in 2013
? How mobile is changing the consumer
? Surprises ahead and how to act or react
? Lessons learned from 2012
? Crafting strategy for next year to include mobile in a multichannel context
? What not to do in mobile in 2013
Panelists:
Denny Suh, digital brand manager, Capital One
Eric Petersen, director of new media, Caesars Entertainment
Doug Stovall, executive vice president of sales and services, Hipcricket
Moderator:
Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily
Attendees to the webinar can request a copy of the deck.