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Cadillac targets business-minded consumers via mobile ads - Luxury Daily

Cadillac mobile ad

Cadillac mobile ad

Louis Vuitton eyes the masses with first TV commercial
Italian fashion house Louis Vuitton is moving into television advertising through its first commercial that is part of a multichannel brand awareness campaign.
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Luxury Outlook 2013: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 4: “Luxury Outlook 2013: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Digital Luxury Group and Morpheus Media.
Click here to read the entire article on Luxury Daily

Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
Click here to read the entire article on Luxury Daily

Chanel leverages Paris exhibit via social media, video
French fashion house Chanel is using its social media channels to promote a video teaser for the Little Black Jacket exhibit in Paris which displays 113 photographs of notable people wearing the iconic jacket.
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  Instagram’s new look adds luster to digital luxury brand experience
Social media platform and image-sharing mobile application Instagram is allowing luxury marketers to reach a wider demographic of users through a new comprehensive profile layout.
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Fairmont boosts winter foot traffic through tailored packages
Fairmont Hotels & Resorts is pushing its Winter Escape packages to affluent individuals and families who are looking for cold-weather-activity-packed vacations this holiday season.
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Cadillac targets business-minded consumers via mobile ads
General Motors’ Cadillac is targeting readers of the Reuters mobile site through banner ads that link to video and images of the ATS model that the automaker is positioning as a vehicle made for affluent individuals.
Click here to read the entire article on Luxury Daily

Jaguar Land Rover exec: Premium consumers more likely to use smartphones for new vehicle shopping
NEW YORK – A Jaguar Land Rover executive at the ad:tech New York 2012 conference last week said that location-based mobile advertising provides multiple benefits for the company, including the ability to incorporate a tactical message.
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Richemont, BMW, Orient-Express and luxury beauty brands – News briefs
Today in luxury marketing - Richemont sales up 21pc as it unveils succession plan with joint CEOs; BMW widens luxury-sales lead over Audi after October gain; Orient-Express rejects $1.2 billion Indian Hotels offer; Indulge me: The new luxe.
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Apple’s iPad Mini: The first mobile tablet?
When Apple introduced the iPad Mini on Oct. 24, pundits and analysts were not impressed. Talk is of Apple lacking “real innovation” and the stock has given back more than 20 percent. The thinking seems to be that shrinking down the iPad is not that impressive, especially given Apple’s track record of product launches.
Click here to read the entire article on Luxury Daily

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