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Barneys lures mobile users with holiday scavenger hunt - Luxury Daily

Barneys Electric Holiday

Barneys Holiday Window

Millennials increase intent to purchase luxury goods, baby boomers less viable: Accenture
Thirty-five percent of millennials in the United States reported that their likelihood of purchasing luxury goods has increased over the past year, while 46 percent of baby boomers said that their likelihood has decreased, according to a new survey from Accenture.
Click here to read the entire story on Luxury Daily

 Barneys lures mobile users with holiday scavenger hunt
Department store Barneys New York is engaging consumers in its Electric Holiday campaign by giving away gift cards through a mobile scavenger hunt during which clues are sent out through Twitter and Instagram.
Click here to read the entire story on Luxury Daily 

Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
Click here to read the entire article on Luxury Daily

Luxury Outlook 2013: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 4: “Luxury Outlook 2013: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Digital Luxury Group and Morpheus Media.
Click here to read the entire article on Luxury Daily
Michael Kors, Ralph Lauren bestow million-dollar donations to Sandy relief efforts
U.S. fashion label Michael Kors is donating $1 million to the American Red Cross Disaster Relief Fund to aid in Superstorm Sandy cleanup, showing leadership at a time of hardship for many consumers living on the East Coast.
Click here to read the entire article on Luxury Daily

Saks flaunts menswear via multichannel Departures partnership
Department store chain Saks Fifth Avenue is partnering with American Express Publishing’s Departures magazine to raise awareness for its hand-tailored fall menswear collections through an advertorial and event in Bal Harbour, FL.
Click here to read the entire article on Luxury Daily

Aston Martin, Jaeger-Le Coultre push collaboration via video, social media
Sports car manufacturer Aston Martin and watchmaker Jaeger-Le Coultre are marking their eighth year as brand partners by promoting the new AMVOX7 chronograph through a video and social media campaign.
Click here to read the entire article on Luxury Daily

W anniversary issue boasts 105pc year-over-year ad page increase
Luxury marketers and retailers such as Chanel, Christian Dior, Marc Jacobs, Salvatore Ferragamo, Saks Fifth Avenue, Neiman Marcus and Louis Vuitton helped to boost the much-hyped 40th anniversary collector’s edition of Condé Nast’s W up 105 percent in ad pages from the year-ago period.
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Zegna, Estée Lauder, Michael Kors, Ferragamo and luxury retail – News briefs
Today in luxury marketing - Zegna, Estée Lauder see calm markets after stormy 2013; Michael Kors profit doubles, Full-year outlook raised; Ferragamo profits up 8pc; New York luxury retail areas emerging in Downtown, Brooklyn.
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3 things you might not know about full-screen mobile advertising 
Full-screen ads have been with us for a while, yet some marketers are scratching their heads and wondering if full-screen ads should be a part of their mobile advertising mix.
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