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Ferrari immerses mobile users in brand world via app - Luxury Daily

Ferrari Mania app

Ferrari Mania app

Alexander Wang to bring anticipation, youthful spin to Balenciaga
A luxury brandís heritage will likely carry it through creative role changes within a company. However, the appointment of a widely-known designer such as that of Alexander Wang to creative director at Balenciaga can stir up a brand's reputation in the fashion industry.
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Burberry fetes Chicago flagship via 360-degree digital, physical display
British fashion house Burberry celebrated the opening of its Chicago flagship store with a physically- and digitally-immersive event that showcased weather and city residents.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Luxury Outlook 2013: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 4: ďLuxury Outlook 2013: Up, Down or Flat?Ē Panelists include execs from the Luxury Institute, Digital Luxury Group and Morpheus Media.
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Michael Kors engages Internet dwellers via customizable holiday microsite
U.S. fashion house Michael Kors is encouraging consumers to fill their downtime on a just-for-fun microsite that asks users how they want to celebrate the holidays while the label subtly pushes ecommerce.
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Ferrari immerses mobile users in brand world via app
Italian automaker Ferrari is immersing consumers in the brand through an all-encompassing iPhone and iPad application that takes advantage of the capabilities of a mobile device such as the camera, wallpaper and augmented reality.
Click here to read the entire story on Luxury Daily

MoŽt & Chandon boosts sports alignment via ambassador Roger Federer
Spirits maker MoŽt & Chandon USA is naming professional tennis player and 2012 Wimbledon Champion Roger Federer as its new ambassador to give the brand a boost through an authentic personality.
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Land Rover targets male sports enthusiasts via ESPN sponsorship
Land Rover North America is targeting the male demographic and college sports enthusiasts with a sponsorship of ESPNís coverage of NCAA menís basketball.
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Prada, Aston Martin, fashion brands and Europe Ė News briefs
Today in luxury marketing - Prada set to open in Miami; Moody's puts Aston Martin on watch for downgrade; Preservation, Italian style; European shares enjoy sixth straight monthly gain.
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Is mobile advertising good for you?
Like or loathe it, advertising plays an important role in our social fabric. It helps to initiate trends, propel cultural identities and keep us informed about latest products and services.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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