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30pc of consumer mobile action tied to social media: Nielsen - Luxury Daily

Cadillac mobile ad

Cadillac mobile ad

Harrods boosts ecommerce via British Vogue’s Online Fashion Week competitions
London department store Harrods is bolstering ecommerce through digital shopping events that align with British Vogue's Online Fashion Week and include a “Hide & Chic” competition, silent auction and other exclusive offers.
Click here to read the entire article on Luxury Daily

Customer relationships, seamless media approach vital for 2013
Executives from the Luxury Institute, Digital Luxury Group and Morpheus Media who spoke during a Luxury Daily webinar said that marketers should focus on relationship-building through technology and moving away from a fragmented media approach in 2013.
Click here to read the entire article on Luxury Daily

Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
Click here to read the entire article on Luxury Daily

30pc of consumer mobile action tied to social media: Nielsen
Consumers are spending 30 percent of their time on mobile devices on social media sites compared to 20 percent from personal computers, according to a new report by Nielsen and NM Incite.
Click here to read the entire article on Luxury Daily

Ritz-Carlton taps new market of same-sex couples with wedding packages
The Ritz-Carlton New York, Battery Park, is tapping into a new consumer market by offering tailored wedding packages for same-sex couples.
Click here to read the entire article on Luxury Daily

Tourneau pushes annual mistletoe display through kissing contest
Watchmaker and retailer Tourneau is boosting its second-annual exhibit of the world’s largest mistletoe ball at its New York-based concept store through a multichannel "kiss cam" campaign.
Click here to read the entire article on Luxury Daily

Architectural Digest 10pc yearly ad page increase telling of power in print
Condé Nast’s Architectural Digest is rounding out 2012 with a 10 percent ad page increase over last year with the December issue on its own boasting a 15 percent ad page increase in comparison to the year-ago period.
Click here to read the entire article on Luxury Daily

Michael Kors, European luxury goods, Luxury Collection and Condé Nast – News briefs
Today in luxury marketing - FIT dropout Michael Kors to gift the school $1M; European luxury goods makers braced for tough new year; Starwood’s Luxury Collection "to restore iconic heritage hotels in Europe"; Condé Nast Traveler to launch in China.
Click here to read the entire article on Luxury Daily

3 ways to mitigate mobile commerce fraud
With all of the talk on mobile payments and mobile commerce, NFC and the new Apple Passbook, it is interesting that no one is talking about mobile commerce fraud.
Click here to read the entire article on Luxury Daily

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