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Top 10 luxury brand mobile marketers of Q4 - Luxury Daily

Cadillac augmented reality

Cadillac augmented reality

Ralph Lauren targets affluent holiday shoppers via multichannel campaign
U.S. lifestyle label Ralph Lauren is targeting affluent holiday shoppers through a multichannel campaign that includes social media, print and digital efforts.
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Top 10 luxury brand mobile marketers of Q4
Mobile became a vital channel for luxury marketing this year with many brands using the medium as part of all-encompassing campaigns or strong standalone efforts during the fourth quarter.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Luxury Daily’s Luxury Women to Watch 2013
Luxury Daily’s Luxury Women to Watch 2013 list celebrates the smart women who are expected to make a difference in luxury marketing and retail in 2013.
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Ritz-Carlton Battery Park boosts foot-traffic via winter ice-skating package
The Ritz-Carlton New York, Battery Park is boosting its winter foot-traffic by offering a Skate and Stay ice-skating package throughout the winter season.
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Why a mobile app-only approach is a mistake
Many marketers believe that a mobile application is all they need. However, a mobile app is just one piece of the puzzle and companies need to branch out and implement a variety of channels into their repertoire to accommodate tech-savvy users.
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Louis Vuitton, Rolex target affluent post-holiday shoppers via Town & Country
Louis Vuitton, Rolex and other luxury marketers are targeting affluent post-holiday shoppers in the January issue of Hearst’s Town & Country magazine.
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Fashion industry, shopper malaise, Trump Toronto and China – News briefs
Today in luxury marketing - Fashion: Luxury’s new look; Retailers struggle With shopper malaise; Trump Tower woes signal top of Toronto condo market; China to crack down on "malicious" trademark registrations.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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