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User-submitted content, app usage are greatest challenges on mobile: Swarovski exec - Luxury Daily

Swarovski's Kingdom of Jewels campaign

Swarovski's Kingdom of Jewels campaign

Barneys New York is 2012 Luxury Retailer of the Year
Department store chain Barneys New York is Luxury Daily's 2012 Luxury Retailer of the Year for its focus on emerging channels through which it is enhancing the luxury shopping experience.
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Top 10 luxury brand multichannel campaigns of 2012
The most-savvy luxury marketers of 2012 made sure to engage wealthy consumers and aspirational fans across a strategic array of mediums including television, print, digital, social and mobile.
Click here to read the entire story on Luxury Daily

Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
Click here to read the entire story on Luxury Daily

User-submitted content, app usage are greatest challenges on mobile: Swarovski exec
Precision-cut crystal maker Swarovski has found mobile to be an integral channel and is in the midst of developing a long-term strategy. However, increasing application usage and gaining control of user-submitted content are the brand’s biggest obstacles.
Click here to read the entire story on Luxury Daily

Thompson bolsters New York properties through high-end New Year’s celebrations
Thompson Hotels is bolstering its New York properties in SoHo, the Financial District and the Lower East Side by offering New Year’s Eve packages that are tailored to what each hotel has to offer.
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Porsche revs up marketing efforts with mobile
German automaker Porsche is using mobile to promote the new 911 Carrera 4S car and encouraging consumers to learn more about it.
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Versace, Audi, technology front-runners and designer IPOs – News briefs
Today in luxury marketing - Versace's spring campaign was "not an easy feat"; Audi to keep investing in bid for luxury-car sales crown; Apple vs. Google vs. Facebook vs. Amazon; Fashion and the art of the IPO.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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What is responsive design?
The idea of building a single Web site that can provide quality user experiences across multiple platforms is very attractive.
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