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Are luxury mobile ads effective without a call to action? - Luxury Daily

Burberry's mobile ad on Vanity Fair

Burberry's mobile ad on Vanity Fair

Kering exec outlines 3 essential steps for success in luxury
DANA POINT, CA – The managing director of the Kering Luxury Division said at the American Express Publishing Luxury Summit 2013 that its brands' customers, both young and old, value the luxury product and experience equally.
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Gucci taps new Myspace for watch campaign
Italian fashion house Gucci is targeting young music enthusiasts through a Myspace page dedicated to its new unisex Gucci Sync timepiece.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Tod's, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Tod’s touts customizable collection via social video
Italian leather goods maker Tod’s is raising awareness of its new customizable Double Stripe collection through a social video to push in-store sales.
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Are luxury mobile ads effective without a call to action?
There are two schools of thought on this, but the emerging debate is whether the luxury brand's name is draw enough to encourage click-through on mobile ads.
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36pc affluent consumers discover luxury by chance: American Express, Harrison Group
DANA POINT, CA – Two out of three affluent consumers are open to discovering new luxury products and experiences this year, according a new survey from American Express Publishing and Harrison Group presented at the American Express Publishing Luxury Summit 2013.
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Hermès, Jenn-Air fight for attention in Elle Decor
The May issue of Hearst’s Elle Decor is up 11.6 percent in ad pages with more fashion and luxury marketers in the mix compared to the same time last year.
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Jones Group, Stella McCartney, Pomellato and Mercedes – News briefs
Today in luxury marketing - Jones to close more stores, cut jobs; Stella McCartney named Designer for Tomorrow patron; Pomellato maps expansion under Kering; Daimler scraps profit goal after Q1 earnings plunge.
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How the FTC’s revised dot-com disclosures affect online, social and mobile advertising
The FTC could use a failure to comply with the revised .com Disclosures as a basis to bring an enforcement action under the FTC Act. Therefore, brands and agencies should reevaluate their ad and disclosure practices.
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