Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.
  • Email this
  • Print
  • ARTICLE TOOLS
    SPONSOR
  • Please click here to learn more!

Receive the latest articles for free. Click here to get the Mobile Marketer newsletters.

Barneys targets social-savvy men via new Instagram account - Luxury Daily

Barneys Man Instagram 185

Barneys Man Instagram

LVMH’s new lawsuit for Hermès means reputations at stake
Luxury conglomerate LVMH Moët Hennessy Louis Vuitton filed another lawsuit June 4 against a manger at family-owned Hermès, which deepens the legal battle between the two and signifies that the reputation is at stake.
Click here to read the entire story on Luxury Daily

Barneys targets social-savvy men via new Instagram account
Department store chain Barneys New York is targeting social-savvy male consumers through a new account on mobile-social application Instagram that is solely dedicated to its men’s collections.
Click here to read the entire story on Luxury Daily
Regina Baglioni teases $18,000-per-night suite with video series
Baglioni Hotels’ Regina Baglioni, Rome, is triggering consumer interest in its new Roman Penthouse Suite that will open later this month through a four-part video series.
Click here to read the entire story on Luxury Daily

McLaren boosts fan connection via new inside-access Web site
British sports car manufacturer McLaren Automotive is boosting fans' connection to the brand with a new Web site that offers an insider’s look through videos and other digital content.
Click here to read the entire story on Luxury Daily

YouTube’s mobile fortunes take-off as smartphone content consumption grows
YouTube’s mobile advertising sales skyrocketed in the first half of 2013 as marketers looked to reach consumers where digital content is being consumed – on their smartphones and tablets.
Click here to read the entire story on Luxury Daily

Kering, Nordstrom, Selfridges and Mercedes – News briefs
Today in luxury marketing - China is the new test market for luxury; Nordstrom details Canadian plans; Selfridges smash and grab: Two arrested after axe raid; Mercedes-Benz introduces illuminated three-pointed star emblems.
Click here to read the entire story on Luxury Daily

Mobile Marketer’s Classic Guide to Mobile Creative
Mobile Marketer’s Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.
Click here to read the entire story on Luxury Daily

Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Click here to read the entire story on Luxury Daily

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

 
Related content: Advertising, Luxury Daily

  • Trackback url: http://www.mobilemarketer.com/cms/trackback/15520-1
  • | Follow us on Twitter |
Please click here to learn more!