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IWC targets watch enthusiasts via Instagram hashtag campaign - Luxury Daily

IWC's Da Vinci Perpetual Calendar Watch

IWC's Da Vinci Perpetual Calendar Watch

Harrods partners with The Dalmore to sell $1.5M whiskey
London department store Harrods is partnering with whiskey maker The Dalmore to create a new collection that will be sold for approximately $1.5 million exclusively at the retailer.
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Luxury hotels should use local culture to attract guests
Luxury hotels that dabble in the native cuisine, explore the surrounding area and delve into the local culture will stand out to consumers and help the properties get ahead of their competitors since these packages provide experiences that cannot be emulated elsewhere.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
Click here to read the entire article on Luxury Daily

IWC targets watch enthusiasts via Instagram hashtag campaign
Swiss watchmaker IWC Schaffhausen is encouraging timepiece enthusiasts to join the conversation through the use of branded hashtags in a new campaign on mobile image-sharing application Instagram.
Click here to read the entire article on Luxury Daily

98pc of luxury purchasers communicate via digital platforms: report
Almost all consumers who are planning to buy luxury in the next year communicate through digital platforms and 88 percent of these adults use social media platforms, according to a new report from the Shullman Research Center.
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Jaeger-LeCoultre and Aston Martin fete anniversaries with exclusive timepieces
Jaeger-LeCoultre and Aston Martin are feting their decade-long partnership with three exclusive timepieces as the Swiss watchmaker celebrates its 180th anniversary and the British sports car manufacturer commemorates its centenary this year.
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Rolls-Royce keeps up Goodwood Festival momentum via multichannel efforts
Rolls-Royce Motor Cars is making use of multichannel efforts to propel its Goodwood Festival of Speed enterprises that is likely to excite auto enthusiasts and keep fans interested.
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Hublot regales Ferrari owners with new Big Bang Beverly Hills watch
Swiss watchmaker Hublot is catering to a concentrated group of Ferrari owners with its new Big Bang Ferrari watch available exclusively at the Hublot Boutique Beverly Hills, CA.
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Bulgari, Louboutin, Christie’s and Mexico – News briefs
Today in luxury marketing - Former French First Lady stars in Bulgari campaign; Christian Louboutin and Charles Jourdan settle suit; Asian buying wave lifts Christie’s sales; Mexico's luxury goods market booms thanks to childless couples.
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How mobile ads will evolve
As Web traffic rapidly shifts to mobile devices, online marketers scramble to adapt. What do ads look like in a mobile environment? Where do you even place them? How do the mechanics of a click work? Where does that click land you?
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